With colleges set to get back in session along with the college football season, country singer Brad Paisley has announced tour plans that will have him performing at all IMG-partnered universities across the country.
The “Country Nation College Tour presented by Zaxby’s” will roll into Blacksburg, Virginia, on September 6 and set up on the Virginia Tech campus. Breakout country artist Eric Paslay will be the special guest. Other dates announced are September 10 at the University of Texas with three-time Grammy nominee Pat Green as special guest; September 11 at Baylor University with comedy band the Raging Idiots (which features special guest Bobby Bones and Eddie from iHeartMedia’s national country radio program “The Bobby Bones Show”); and September 12 at the University of Arkansas, also with the Raging Idiots as the special guest. Details on each show, as well as additional university dates, will be announced in the coming weeks.
IMG College, serving more than 200 universities nationwide, is a division of WME | IMG, which also represents Paisley and brokered the college tour deal.
“Music and sports are passions of so many people — Zaxby’s included — and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy. “We’re even more passionate about the guests and communities we serve, and this sponsorship is a perfect opportunity for us to give back to our fans.”
In addition to the free concert series, McLeroy explained Zaxby’s connection to college sports. “We’ve been involved with college sports for a long time — Zaxby’s was, after all, started in a college town,” he said. “But we’re amping it up this football and basketball season by partnering with 30 Division I colleges throughout our footprint. We’re excited to play a role in something that means so much to so many.”