The American Society of Composers, Authors and Publishers has hired digital strategist Alice Kim as the organization’s executive VP, chief strategy and development officer.
She will report to Elizabeth Matthews, CEO of the performing rights organization, and will oversee strategy, business development, product development and administration services.
“ASCAP is transforming to offer innovative new services to our members and licensing partners in order to meet their needs in this new and evolving era in the music and media landscape,” Matthews said. “Alice has deep expertise of consumer behavior, trends in digital content adoption and monetization models. She is uniquely positioned to help us harness our assets for the benefit of our songwriters, composers and publishers as well as our licensing partners as we move into a world of increased data transparency and efficiency.”
Kim was a founder and principal of DigiConsult, senior VP of Qualcomm startup division MediaFlo and senior VP of digital distribution and partnerships for Viacom Media Networks, where she was involved with launching the mobile and digital distribution revenue streams across the 17 brands, including MTV, VH1, Comedy Central and Nickelodeon.
ASCAP has over 530,000 members representing more than 10 million copyrighted works. It distributed over $851.2 million in royalties in 2013.