Adam Levine, Jessica Simpson Reveal How They Made it in Retail

Some of today’s popular music personalities also found success in the fashion biz. Here’s how they did it.


Adam Levine, lead singer of Maroon 5 and star of “The Voice,” wanted his rock-inspired apparel to look “effortless.” And it worked: Six months after launching his men’s line in 2014, he debuted a women’s collection featuring items like flowy tops and free-spirited dresses. Levine credits his wife, model Behati Prinsloo, for inspiring “99% of it.” “She played a huge part in this,” he says.


The ‘70s-inspired Jessica Simpson Collection includes apparel, shoes and accessories, and the former “Fashion Star” judge wanted her personality to shine through it all. “A free-spirited, whimsical vibe has continually struck a chord with me,” says Simpson, who brought back “Dukes of Hazzard”-style boots for the brand’s 10th anniversary.


No Doubt vocalist and “The Voice” judge Gwen Stefani, notorious for making her own stage costumes, launched her fashion line L.A.M.B. in 2004. Her Harajuku Lovers brand (for adults and children) and GX line of shoes and handbags followed, and a new eyewear collaboration with Tura Inc. debuts in 2016. “It’s something I wanted to do forever,” the sunglass fan told WWD.


Recording artist and actor T.I. (aka Clifford “Tip” Harris) co-founded contemporary brand Akoo (“A King of Oneself”) eight years ago, and created Hustle Gang with the RP55 group in 2012. The lines of T-shirts, hoodies and more reflect the rapper’s personal style, and tell stories through designs. “I’m looked to as an influencer,” he says, “so I found a way to present it to the world.”

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