×
You will be redirected back to your article in seconds

Italian Music Entrepreneur Filippo Sugar Appointed Chief Of Rights Collection Agency SIAE

Sugar is advocating a pan-European effort for more muscle in digital rights deals with giants like YouTube and Google

ROME – Italian music entrepreneur Filippo Sugar, recently elected chief of Italian creative rights collection society SIAE, is advocating a greater pan-European effort to gain more leverage in digital rights negotiations with giants like YouTube and Google.

“It’s a very crucial and complicated moment in the history of the creative industries,” says Sugar, 43, days after being designated the youngest SIAE chief in its long history. His appointment still requires formal Italian government ratification.

“Our strategy on international digital rights as SIAE, together with other similar organisations through Armonia — the platform we founded with Spain and France, which basically negotiates digital rights with global ISPs for European and Latin repertoires — is to gain better leverage with giants like Google and YouTube.”

In 2012 the Armonia hub inked its first deal with Google for access to a vast repertoire comprising more than 5 million works in 35 territories.

“We would like more competition in the digital market,” Sugar noted. “It’s very difficult when you have such a concentration of market powers. YouTube and Google make it very difficult to negotiate.”

As for his mission on the home front, Sugar that over the next two years he intends to take SIAE to a new level in terms of digitization, transparency and efficiency.

“Italy needs to nurture new talent, with new artists coming into the international market. A collecting society, especially in European countries, is for nurturing talent. SIAE is a wonderful vehicle that can nurture the system,” he enthused.

His Sugar Music label, which dates back to 1932, is working on a new Andrea Bocelli album for release in the fourth quarter of this year. They are also licensing its “Great Performances La Dolce Vita: The Music of Italian Cinema” format, which is based on Italian movie themes, following its debut at the New York Philarmonic in September 2014, introduced by Martin Scorsese. The show aired on PBS in the U.S.

More Digital

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

More From Our Brands

Access exclusive content