×

Despite Market Fragmentation, Midem Still Matters

As international music conclave Midem shifts from its usual January dates to June 5-8 for the first time, attendees say the Cannes confab remains a vital player, despite increasing competition.

Midem has historically been the most important music business conference in the world,” says Rich Bengloff, president of the American Assn. of Independent Music (A2IM). While he adds that its importance has lessened as the digital business has become more global and less focused on individual territories, Bengloff says, “it’s the only place that gets the whole world (and) where you get the time to meet with everyone.”

Geographically, 14% of all attendees come from North America, with Europe and the U.K. representing 68%, according to Midem. Among the participants, 70% are from the music sector, 18% from tech, 7% from brands and 5% identify as artists.
David Rose Publishing COO Angela Rose White has attended Midem frequently since 1997 and finds it an essential destination. “Our digital income is tremendously affected by what’s going on outside the U.S.,” says the Los Angeles-based White. “There may be a (streaming music delivery company) that’s only relevant to India, but they may have a channel that plays U.S. music. If there’s not a lot of money to divide anymore, it’s really important to find out where you can make the money.”

Midem also serves as a central spot for White and some of her sub- publishers outside the U.S. to meet. The in-person interaction with colleagues from across the globe is one of Midem’s main attractions. A2IM’s pavilion on the Palais des Festivals’ trade show floor is among the biggest at Midem and serves as a meeting place for its independent music label members.

“They show up at 9:30 in the morning, take appointments until 5, and then we break out beer and wine (for) a couple of hours,” Bengloff says.

Former Sony exec Deborah Newman, who is now a copyright/digital music attorney and consultant, will participate in the Intl. Assn. of Entertainment Lawyers programs, but is reaching out to attendees in advance and is previewing the finalists in Midemlab, the conference’s competition for innovative start-ups.

“I go to stay on top of what’s going on in Europe and the rest of the world,” she says.

Midem, which dropped 4% in attendance in 2014, moved to June in an attempt to woo attendees with the promise of better weather. Newman and White praise the June move, but Bengloff predicts the increased expense of flights and accommodations in high season will keep some away.

In fact, Bengloff is forgoing Midem for the first time in years because it now falls two weeks before A2IM’s own Indie Week Conference, but adds A2IM senior management will be in attendance.

Midem will also likely lose some attendees to Cannes Lions, a festival focused on advertising and related creative fields, which starts June 21, says Ted Mico, COO of brand integration firm Mirriad, who will fly back to France from Los Angeles to attend Lions.

While Midem was once the primary meeting point for international music business, now other digital and tech conferences put on by Re/code, CES and the All That Matters branded conclaves are significant players as well.

Mico, who is primarily attending Midem to speak on a panel, still finds it a useful place to network and expand his global contacts. “I don’t need to go to France to do a deal with a U.S. company,” he says.

More Music

  • Dimitri Vegas and Like Mike

    Dimitri Vegas & Like Mike Take No. 1 Spot on Top 100 DJs Poll

    The duo of Dimitri Vegas & Like Mike top DJ Mag’s 2019 Top 100 DJs poll, returning to the list since taking the No. 1 spot in 2015 and dethroning Martin Garrix after three years of dominance. The results of the Top 100 DJs were arrived at from 1.3 million votes cast in 179 countries. [...]

  • Bruce Springsteen arrives for the New

    Bruce Springsteen Returns to NJ Hometown for Surprise 'Western Stars' Introduction

    Bruce Springsteen returned to his hometown of Freehold, New Jersey to offer a surprise introduction to the first public multiplex viewing of his concert/documentary film, “Western Stars.” Dressed simply in a brown jacket, Springsteen took a moment to say a few words at the AMC Freehold 14 movie theater on Saturday night. “We knew we [...]

  • Marc Byers

    Execs from Motown, Live Nation, Recording Academy Set to Speak at Culture Creators' Inaugural C2 Summit

    Culture Creators, the organization which recognizes minorities in film, television, music and fashion, is holding its first-ever C2 Summit on Oct. 21 in Washington D.C. Its mission: to engage, mentor, and provide recruitment opportunities to students of color attending historically black colleges and universities. Students were selected from an application process and will participate in [...]

  • Rami Dawod SESAC

    SESAC Toasts Rami Dawod as Pop Songwriter of the Year

    Camila Cabello’s “Never Be The Same” and “Electricity” by Mark Ronson and Silk City featuring Dua Lipa are just a few of the co-writing credits celebrated during an October 16 dinner at Nobu Malibu hosted by SESAC in honor of Rami Dawod. Named Pop Songwriter of the Year by the performance rights organization, Dawod is [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

More From Our Brands

Access exclusive content