×

Radio City Music Hall Puts a Spring Show in Its Step

Radio City Music Hall’s new Rockettes show “New York Spring Spectacular” marks the culmination of Madison Square Garden Co. chief Jim Dolan’s long campaign to launch a companion to the “Christmas Spectacular.” He told Variety one seasonal title could also be added, all part of a push to burnish Radio City’s reputation.

Box Office Is Boffo-ish

Sales are strong enough that they’re “slightly beating” Dolan’s expectations.

The first 38 performances hit an average of 85% capacity, with 11 sellouts in the 6,000-seat venue. More than 80,000
tickets have been sold to the remaining performances, with tickets priced from $50 to $150.

Invest Upfront

“The model really is to invest very heavily in the beginning” — close to $50 million, if the costs of aborted predecessor “Hearts and Lights” are rolled in — “and then the key is to run it year after year after year.”

Not Quite There Yet

… But you won’t see exactly the same show in 2016. “I am very pleased with what we have,” Dolan said. “But it is not there, let’s be clear about that.” On his list of improvements: picking up the pace, giving the Rockettes more to do.

Build Interest for Next Year

MSG spent between $8 million and $10 million in marketing the show, and after it closes, the company will launch a push telling ticket buyers that if they missed “Spring Spectacular” this time around, they can catch it next year.

More Legit

  • Signature Theatre Celebrates Millionth Subsidized Ticket

    Signature Theatre Offers $35 Subsidized Tickets, Celebrates Millionth Sold

    Just the other night, a Manhattan cab driver told Signature Theatre executive director Harold Wolpert that he couldn’t afford to take his girlfriend to a show. In response, Wolpert motioned to his theater, saying that they offer $35 subsidized tickets. The driver said he’d try it out. “It was a great moment,” Wolpert said. “We’re [...]

  • SOCRATES The Public Theater

    Tim Blake Nelson Waxes Philosophical on Writing a Play About Socrates

    Despite Tim Blake Nelson’s knack for playing folksy characters in films such as “The Ballad of Buster Scruggs,” in his soul lurks the heart of a classicist. Nelson, who stars in HBO’s “Watchmen” series this fall, has also penned the play “Socrates,” now running at New York’s Public Theater through June 2. Doug Hughes directs, [...]

  • TodayTix - Brian Fenty

    TodayTix Banks $73 Million to Boost Theater and Arts Ticketing App

    TodayTix, a Broadway-born mobile ticketing start-up, is looking to expand into a bigger global media and transaction enterprise with a capital infusion of $73 million led by private-equity firm Great Hill Partners. The investment brings TodayTix’s total capital raised to over $100 million, according to CEO and co-founder Brian Fenty. Part of the new funding [...]

  • Ethan Hawke, Bobby Cannavale and Griffin

    BAM Gala Marks Leadership Change, Celebrates Brooklyn as 'Cultural Center of New York'

    Wednesday’s annual gala celebrating the Brooklyn Academy of Music (BAM) served as a poignant moment of transition for the New York stalwart of contemporary performance. As long-time artistic director Joe Melillo, who along with Harvey Lichtenstein transformed BAM into a vanguard of progressive art, prepares to pass the torch to new leadership, gathered patrons and [...]

  • Tootsie Santino Fontana

    Listen: Santino Fontana on How Broadway's 'Tootsie' Was Adapted for Our Times

    Broadway’s “Tootsie” has turned into one of this season’s Tony Awards frontrunners, winning raves for its deftly funny update of potentially problematic source material — and for a firecracker cast led by Tony nominee Santino Fontana (“Crazy Ex-Girlfriend,” “Frozen”), who makes his character’s transformation, from difficult actor Michael Dorsey to female alter ego Dorothy Michaels, [...]

  • Death of a Salesman review

    London Theater Review: 'Death of a Salesman'

    August Wilson famously disavowed the idea of an all-black “Death of a Salesman.” In 1996, he declared any such staging “an assault on our presence and our difficult but honorable history in America.” Arthur Miller’s antihero is no everyman, Wilson implied; Willy Loman is very specifically white. Critic John Lahr was inclined to agree: “To [...]

More From Our Brands

Access exclusive content