Lincoln Center Theater’s Broadway revival of “The King and I,” spurred by glowing reviews and nine Tony nominations, claimed a spot in the Broadway millionaires’ club for the first time last week — a particularly unusual achievement for a nonprofit production in a theater of not much more than 1,000 seats.
But the Broadway week overall proved strong enough that the tally racked up by “King and I” ($1,001,947) fell just outside the Top 10, with “An American in Paris” ($1,280,111), “Fish in the Dark” ($1,208,230), “The Audience” ($1,194,528) and “Finding Neverland” ($1,067,924) among the spring openers that came in ahead of the show.
“King and I,” of course, wasn’t the only Tony nominee to earn some extra love at the box office last week, as new musicals “Something Rotten!” ($950,418) and “Fun Home” ($587,716) and play “Hand to God” ($427,117) hit best-yet numbers. “The Curious Incident of the Dog in the Night-Time” ($766,673) and “Wolf Hall” ($734,344) also took robust steps up, and it should be noted that the gains at all those titles were offset by the fact that most of them had to accommodate a major chunk of comp tickets for the Tony voters who were in town for last week’s Broadway League road conference.
However, another Tony contender, the challenging and serious-minded musical “The Visit” ($211,430), continued to prove a tough sell. Revivals “On the Town” ($614,881) and “Gigi” ($493,858) — the latter largely left out of the Tony race — could do with some more momentum as well, whereas Broadway’s newest addition, Jim Parsons starrer “An Act of God” ($738,682), didn’t need awards attention to look relatively healthy.
Overall Broadway sales climbed $1.6 million to 33 shows now running, with attendance up about 13,000 to 276,445, or 87% of total capacity. With the Memorial Day long weekend poised to drive up both attendance and demand, box office seems certain to rise further in the coming week, too.