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Broadway musical “It Shoulda Been You,” which has struggled at the box office since it began performances in March, has called it quits, posting a closing notice for early August.

The musical, a wedding comedy with a timely gay-marriage twist, earned mixed reviews when it opened in April. Although it was entirely shut out of the Tony nominations, producers held on in the hopes that word-of-mouth would grow strong enough to sustain the relatively small-scale musical. The production also got a national TV showcase with a performance segment during the Tony Awards telecast, which seemed to have the potential to increase interest in the property.

However, the production’s sales never built consistent momentum; in the last month, weekly grosses have ranged between $325,000 and $415,000.

With book and lyrics by Brian Hargrove and music by Barbara Anselmi, “It Shoulda Been You” stars Tyne Daly, Montego Glover, Sierra Boggess, Lisa Howard and Harriet Harris, among others. David Hyde Pierce directs.

Although the production stands poised to lose money when it closes on Broadway, producers can hope to make up some of their investment when the title hits the licensing market through Music Theater International. The show, with a small cast and simple set demands, could prove a good fit for regional troupes.

Daryl Roth (“Kinky Boots”) produces “It Shoulda Been You” with a team that includes Scott Landis and Jane Bergere, among others. The show shutters Aug. 9 at the Brooks Atkinson Theater.