Broadway Box Office: Treading Water Before New Shows, Spring Breakers Arrive

Broadway box office held steady last week, with overall sales remaining about on par with the previous week as the Main Stem looks forward to spring break sales and a spate of new productions to kickstart business.

Most individual titles saw sales rise, but none dramatically, and the heavily comped opening nights of big-money plays “Fish in the Dark” ($1,006,832) and “The Audience” ($861,884) abetted in the Rialto’s slight week-to-week decline. But the prognosis for the coming weeks is a good one, as spring break season starts to bring tourists back New York and new shows launch — including “Skylight” and “Hand to God,” both starting previews this week.

The two newer titles currently in previews, “On the Twentieth Century” ($364,904), pictured above, and Elisabeth Moss starrer “The Heidi Chronicles ($316,904), haven’t exactly lit up the box office yet.

“The Book of Mormon” ($1,450,723) claimed the No. 1 slot in the top 10 last week, pulling ahead of “The Lion King” ($1,450,034) and “Wicked” ($1,352,213). Even given their opening-night-deflated numbers, “Fish in the Dark” and “Audience” held onto their spots in the Top 10, behind “Aladdin” ($1,148,004) and “Beautiful” ($1,049,875) and in front of “Kinky Boots” ($814,313).

On the lower end of the B.O. spectrum, critically lauded by sales-deficient musical “Honeymoon in Vegas” ($310,450) rose somewhat but hardly enough to be encouraging; ditto revival “On the Town” ($474,989), which played to half-full houses and earned around a quarter of its total B.O. capacity.

“Cabaret” ($708,067) picked up in Sienna Miller’s second week in the show, whereas John Cameron Mitchell’s second week back in “Hedwig and the Angry Inch” ($537,064) saw receipts slip.

Total Broadway box office dropped slightly to $18.3 million for 25 shows now running, with attendance downticking to 188,591, or 78% of total audience capacity. So-so numbers, overall, but as the Gotham winter finally slouches away, things are poised to heat up.

 

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