×
You will be redirected back to your article in seconds

Startup Aims to Harness Big Data for Broadway

With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences.

The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with the League conference, which brings into New York a wide swath of theater-industry players from around the country. As part of the software’s kickoff, Gallagher will moderate a May 14 panel at the road conference about baby boomers and digital usage.

PatronLink360, offered on a software-as-a-service licensing model, aims to help theaters and producers boil down complex patron data into easily comprehensible nuggets of information, steering them toward customers with similar purchase patterns or toward a promising crossover demographic. The software, which visualizes data in a simplified dashboard layout (pictured above), has been used in beta over the last few years at the Denver Center for Performing Arts, the Blumenthal Performing Arts Center in Charlotte, N.C., and the Lyric Opera in Chicago.

CEO Lee Gallagher, the IBM alum who founded Arts & Analytics in 2012, touts the fact that, unlike most precision marketing tools, PatronLink360 was crafted by and for people in the performing arts industry. The goal, he added, is to attract business thanks to the software’s ease of use and affordability.

PatronLink360 will be released in the third quarter of this year.

More Legit

  • Nickelodeon Teenage Mutant Ninja Turtles

    Nickelodeon's Evolved 'Turtles,' 'Game of Thrones,' 'Hamilton' Among Licensing Innovators

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • Thom Pain review

    Off Broadway Review: 'Thom Pain (Based on Nothing)'

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • The New One review

    Broadway Review: Mike Birbiglia's 'The New One'

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • Point Park University, RWS Collaborating on

    Point Park University, RWS Collaborating on New Plays and Musicals (EXCLUSIVE)

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • King Kong review

    Broadway Review: 'King Kong'

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • Jefferson Mays in Charles Dickens' A

    L.A. Theater Review: 'Charles Dickens' A Christmas Carol'

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

  • White Teeth review

    London Theater Review: 'White Teeth'

    With the Broadway League’s annual road conference in full swing, a startup aimed at arts presenters and producers has launched new software in the hopes of capitalizing on Broadway’s increasing interest in big data’s potential to increase sales and retain audiences. The company, Arts & Analytics, timed the launch of its new software, PatronLink360, to coincide with […]

More From Our Brands

Access exclusive content