Platino Awards Gear Up to Celebrate Ibero-American Movies

Bad Hair

Gearing up for its second edition, the Platino Awards for Ibero-American Cinema address a paradox: Latin American cinema is powering up production levels and winning fest plaudits — seven for Chile alone at 2015’s Berlin — yet Latin American films are scarcely known across the rest of Latin America, or indeed in Spain and Portugal.

The Platinos launched in 2014 with a glitzy ceremony in Panama City and a mandate to spotlight these films and talent throughout the region. Last year, Chile’s “Gloria,” above, from Sebastian Lelio, won the top prize. Pic was distributed by Music Box in North America and grossed a healthy $2.1 million.

“The Ibero-American film industry has its own stars, is finding its own audience and offers really attractive movies,” says Enrique Cerezo, prexy of Spain’s Egeda producers rights collection society. In collaboration with Fipca, the Ibero-American Federation of Film and Audiovisual Producers, and support of national arts academies, festivals and Latin artists associations Egeda organizes the awards.

This year, the July 18 ceremony unfolds in Marbella, Spain, and will be broadcast live by Spanish pubcaster RTVE and TNT Latin America, guaranteeing wider TV reach than last year.

The idea for the ceremony was born at an Egeda-Fipca meeting in Panama in 2012. It comes when more Latinos are crossing over into Hollywood. Mexico’s Eugenio Derbez recently cracked the U.S. Latino market with his comedy “Instructions Not Included,” which won him an acting Platino last year.

“The message the awards are trying to give, not only to the Hispanics but to the entire world, is that there’s a lot of talent among Hispanics and Latinos. We may not have the same budgets as Hollywood, but we do have great talents that deserve to be recognized and known worldwide,” Derbez says. “We have many Almodovars, Cuarons, Inarritus and Del Toros all around Ibero-America waiting to be discovered.”

One actor who the world has discovered, Antonio Banderas, is the recipient of this year’s Honorary Platino Award, which will be delivered by legendary Puerto Rican-born star Rita Moreno, the only Latin American artist that have won to date the four major annual American entertainment awards (Oscar, Emmy, Grammy and Tony).

An Oscar-winning Latino, Puerto Rico-born Benicio del Toro, is a best actor contender for his performance as Colombia’s drug king Pablo Escobar in “Escobar: Paradise Lost.”

“In the U.S., (there) are more than 40 million Latinos and our stories just don’t talk about immigration,” says Oscar Jaenada, another Platino actor award nominee. The Barcelona-born actor stars in Mexican hit “Cantinflas,” which became 2014’s second highest-grossing foreign-language title in the U.S with a $6.38 million take through distributor Pantelion.

The front-runners for the best picture Platino confound cliches about Ibero-American movies as strictly minority fare: “Wild Tales,” with 10 nominations, proved Argentina’s biggest national hit ever with a $17.4 million home-turf gross; and Alberto Rodríguez’s noirish thriller “Marshland,” with nine noms, scored a robust $8.4 million in Spain.

Given Hollywood’s growing fascination with the Latino market, it’s inevitable that there will be more links between Hollywood and Latin America, says Derbez.

“Hollywood now knows that Hispanics are loyal moviegoers,” Derbez says. “And, lately, Hollywood has been trying to produce less-expensive films and it turns out that no one knows how to produce great quality films with small budgets better than Hispanics. That’s why we are taking Hollywood step by step.”

“The North American film industry has always been the reference, but now we are starting to be that reference for them,” Jaenada adds. “A proof of that is that the last two Oscars best director awards went to Latin helmers. We have learned from their culture and their way of doing things. Now it is their turn.”

High-profile Hollywood Latino thesps Antonio Banderas, Rita Moreno, Eugenio Derbez and Edward James Olmos have confirmed their presence at the Platino Awards ceremony on July 18.

Mexican actresses Adriana Barraza (“Babel”) and Paulina García (“Gloria”), Portugal’s Joaquim de Almeida (“Fast Five”), Spanish thesps Oscar Jaenada, Maribel Verdú (“Pan’s Labyrinth”) and Santiago Segura (“Torrente” saga), helmer J. A. Bayona (“The Impossible,” “A Monster Calls”) and Agustín Almodóvar, the producer behind brother Pedro Almodóvar’s top hits, plus Argentina’s Darío Grandinetti (“Wild Tales”) and Guillermo Francella (“The Secret in Their Eyes,” “The Clan”) also figure among the Latin American industry stars that will attend the Marbella event.



“Behavior,” (Ernesto Daranas, Cuba)

“Marshland,” (Alberto Rodríguez, Spain)

“Mr. Kaplan,” (Alvaro Brechner, Spain, Uruguay, Germany)

“Bad Hair,” (Mariana Rondón, Venezuela, Peru, Argentina, Germany)

“Wild Tales,” (Damián Szifron, Argentina, Spain)


Alberto Rodríguez, (“Marshland”)

Alvaro Brechner, (“Mr. Kaplan”)

Damián Szifron,  (“Wild Tales”)

Ernesto Daranas, (“Behavior”)

Mariana Rondón, (“Bad Hair”)


Alvaro Brechner, (“Mr. Kaplan”)

Damián Szifron,  (“Wild Tales”)

Ernesto Daranas, (“Behavior”)

Mariana Rondón, (“Bad Hair”)

Rafael Cobos, Alberto Rodríguez, (“Marshland”)


Adán Jodorowsky, (“The Dance of Reality,” Chile)

Gustavo Dudamel, (“ The Liberator, ” España, Venezuela)

Gustavo Santaolalla, (“Wild Tales”)

Julio De La Rosa, (“Marshland”)

Magda Rosa Galbán, Juan Antonio Leyva, (“Behavior”)
Roque Baños, (“El Niño”)


Benicio del Toro, (“Escobar: Paradise Lost,” France-Spain-Belgium)

Javier Gutiérrez, (“Marshland”)

Jorge Perúgorría, (“The Wall of Words,” Cuba)

Leonardo Sbaraglia, (“Wild Tales”)

Oscar Jaenada, (“Cantinflas,” Mexico)


Erica Rivas (“Wild Tales”)

Geraldine Chaplin (“Sand Dollars,” Argentina, Mexico, Dominican Republic)

Laura de la Uz (“His Wedding Dress,” Cuba)

Leandra Leal, (“A Wolf At the Door,” Brazil)

Paulina García, (“Illiterate,” Chile)

Samantha Castillo, (“Bad Hair,” Venezuela, Peru, Argentina, Germany)


“Until Sbornia Takes Us Apart,” (Brazil)

“Dixie and the Zombie Rebellion,” (Spain)

“The Legend of the Mummies of Guanajuato,” (Mexico)

“Menique,” (Cuba, Spain)

“Mortadelo and Filemon Mission Implausible,” (Spain)

“The Boy and the World,” (Brazil)


“Who is Dayani Cristal?” (Mexico, U.K., U.S.)

“Born in Gaza,” (Spain)

“The Waltz,” (Chile, Argentina)

“The Salt of the Earth,” (France, Italy, Brazil)

“Paco de Lucia: The Search,” (Spain)


“10.000 Km,” (Carlos Marqués Marcet, Spain, U.S.)

“Natural Sciences,” (Matías Lucchesi, Argentina)

“The Longest Distance,” (Claudia Pinto, Spain, Venezuela)

“Mateo,” (María Gamboa, Colombia)

“His Wedding Dress,” (Marilyn Solaya)


Damián Szifron, ablo Barbieri, (“Wild Tales”)

José Manuel García Moyano, (“Marshland”)

Marité Ugas, (“Bad Hair”)

Nacho Ruiz Capillas, (“Mr. Kaplan”)

Pedro Suarez, (“Behavior”)


Clara Notari, (“Wild Tales”)

Erick Grass, (“Behavior”)

Gustavo Ramírez, (“Mr. Kaplan”)

Matías Tikas, (“Bad Hair”)

Pepe Domínguez, (“Marshland”)


Alejandro Pérez, (“Behavior”)

Alex Catalán, (“Marshland”)

Álvaro Gutiérrez, (“Mr. Kaplan”)

Javier Juliá, (“Wild Tales”)

Micaela Cajahuaringa, (“Bad Hair”)


Daniel De Zayas, Pelayo Gutiérrez and Nacho Royo-Villanova, (“Marshland,”)

Fabián Oliver, Nacho Royo-Villanova, (“Mr. Kaplan”)

José Luis Díaz, (“Wild Tales”)

Juan Carlos Herrera, Osmany Olivare, (“Behavior”)

Lena Esquenazi, John Figueroa, (“Bad Hair”)


Antonio Banderas


Julio Medem (“Sex and Lucia”), Imanol Arias (“Tell Me How It Happened ”), Amaury Nolasco (“Prison Break”), Kate del Castillo (“La Reina del Sur”), Alberto Ammann (“Cell 211”), Blanca Lewin (“Prófugos”), Carla Ortiz (“The Andes Do Not Believe in God”), Roque Baños (“El Niño”), Marlon Moreno, (“Dog Eat Dog”), Martha Higareda (“Get Married If You Can”), Goya Toledo (“Maktub”), Salvador del Solar (“Pantaleon And The Visitors”), Inma Cuesta (“The Sleeping Voice”), Santiago Cabrera (“Heroes”) Barbara Lennie (“Magical Girl”), Malena González (“The Longest Distance”), Javier Gutiérrez (“Marshland”), Manuel Martín Cuenca (“Cannibal”), Leandra Leal (“A Wolf at the Door”), Pilar Lopez de Ayala (“Mad Love”), Gracia Querejeta (“15 Years and One Day”).