The Weinstein Company has beefed up its promotional operation with the hiring of Zoe Fairbourn as executive vice president of promotions and integrated marketing, a move announced by David Glasser, who recently re-upped as president and COO of the entertainment company.
Fairbourn will report directly to Harvey and Bob Weinstein, co-chairmen of the operation, and oversee operations ranging from global promotions to branded entertainment, consumer products, licensing, product integration, corporate sponsorship and strategic alliances for both TWC and its genre label, Dimension Films.
She takes the post vacated by Lance Still, who is leaving the company to join A&E Networks. Still will become senior vice president for strategic initaitives at A&E’s ad sales unit.
Glasser described himself as thrilled to have Fairbourn on board, praising her “strengths and creative talents” and adding: “Zoe’s background with studios, agencies and corporations will be a huge asset to TWC in continuing to integrate global brands with our properties in film, television, publishing and home entertainment.”
Fairbourn said the Weinsteins’ reputation for high-quality film and TV lured her to the company. She had most recently served as executive vice president for strategic partnerships at Relativity Media, which entered Chapter 11 bankruptcy on July 30. At Relativity, she oversaw corporate partnerships, promotions and integrated marketing for TV, film and digital projects. Before that she worked in marketing at WME, working with corporate partners including Best Buy.