Warner Bros. Taps Screen Gems Vet Loren Schwartz to Oversee Genre Marketing

Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising.

Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report directly to exec VP of marketing Blair Rich, in addition to president of worldwide marketing and international distribution Sue Kroll.

“Loren is among the industry’s most respected and knowledgeable executives, who has broken new ground in all facets of genre marketing,” Kroll said in a statement. “His expertise will be integral to our outreach on a range of niche projects, encompassing everything from horror to urban to faith-based.”

During his time at Screen Gems, Schwartz created campaigns for such films as “Evil Dead,” “Heaven Is for Real” and “The Vow.” He previously served as senior vice president of creative advertising at Columbia Pictures and started his career in 1993 at Trimark Pictures, working on both theatrical and home video titles.

More Film

  • No Merchandising. Editorial Use Only. No

    'Yellow Submarine': A Dazzling Revival Everyone Should See (Especially the New Leaders of Pixar)

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • Elsie Fisher appears in I Think

    'Eighth Grade' Rules Indie Box Office With Top Screen Average of 2018

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • International Box Office: 'Hotel Transylvania 3'

    'Hotel Transylvania 3' Climbs Past 'Skyscraper' at International Box Office

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • Box Office: 'Skyscraper' Underperforms; 'Hotel Transylvania

    Box Office: 'Skyscraper' Gets Rocky Start as 'Hotel Transylvania 3' Checks In at No. 1

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • Mitzi Gaynor and Nancy Sinatra Sr.

    Nancy Sinatra Sr., Frank Sinatra's First Wife, Dies at 101

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • No Merchandising. Editorial Use Only. No

    'There's Something About Mary' at 20: Cameron Diaz, the Farrelly Brothers on 'Hair Gel' Scene and Other Raunchy Gags

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

  • 'Hotel Transylvania 3' Box Office: Sony

    'Hotel Transylvania 3' Sailing to $40 Million-Plus Debut, 'Skyscraper' to Disappoint

    Warner Bros. has tapped Loren Schwartz to be the studio’s new executive vice president of genre marketing and creative advertising. Schwartz has experience in the horror and faith-based world, having previously overseen marketing for Sony’s Screen Gems division. He is considered to be deeply knowledgeable about social media. In his new post, Schwartz will report […]

More From Our Brands

Access exclusive content