Ubisoft Film Division to Launch Theme Park in Malaysia

French videogame publisher could turn titles including 'Assassin's Creed' into games

The film division of vidgame publisher Ubisoft has designs beyond the big screen.

The motion picture unit of the Paris-based company announced plans Monday to launch an Ubisoft-focused theme park in Kuala Lumpur, Malaysia. The 10,000 square-meter park is scheduled to open in 2020.

“Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game,” said Jean de Rivières, senior vice president, Ubisoft Motion Pictures.

This isn’t Ubisoft’s first foray into the world of theme parks. Ubisoft Motion Pictures worked with France’s Futuroscope in 2014 to create a 3D dark ride based on the “Raving Rabbids: Travel in Time” game.

The success of that ride, which was named one of 2014’s top attractions in the world, was so encouraging that the company began investigating plans for a larger experience, which led to Monday’s announcement.

While rides will, of course, be the focal point, de Rivières tells Variety that since Ubisoft Motion Pictures is in charge of the project, the storytelling experience is paramount.

“We’re going to try to have a story that starts at the beginning of the visit, continues throughout the visit and hopefully extends beyond the visit as well,” he says. “It’s not about the technology. It’s about the techmology serving the story.”

The publisher stopped short of specifically declaring which of its many franchises would be incorporated into rides and shows. It’s not hard to imagine, though, that the park will incorporate the “Rabbids” IP, which is already a television show on Nickelodeon (and recently received a renewal order).

And 2016 will see the release of an “Assassin’s Creed” film starring Michael Fassbender. That franchise is Ubisoft’s most valuable, making a theme park experience likely as well.

Other contenders include “Just Dance” and several based on Tom Clancy-themed games like “Rainbow Six” and “Splinter Cell.”

The company plans to work with RSG, a Malaysian developer that specializes in theme parks. Among RSG’s current projects is MAPS – the Movie Animation Park Studios – a park that will incorporate attractions from DreamWorks, The Smurfs and other well known animated projects.

Ubisoft’s venture comes just four months after Nintendo announced a partnership with Universal Parks and Resorts, bringing the video game company’s collection of characters, including Mario, Donkey Kong and Zelda, to the popular resorts in the form of Nintendo-themed rides and character appearances.

More Film

  • Contract Placeholder Business WGA ATA Agent

    Writers Guild, Hollywood Agents Negotiate With Deadline Looming

    The Writers Guild of America and Hollywood agents have held a sixth negotiating session with a deadline for a new deal 16 days away — and it’s uncertain whether progress is being made. The Association of Talent Agents made counter-proposals at Thursday’s session that contain provisions for more accountability and transparency by agencies for clients [...]

  • Fox Layoffs

    Fox Layoffs Leave Staffers Stunned and Saddened

    Fox employees knew this day was coming. For over a year, the men and women who work at the Century City lot have talked of little else but severance packages and job searches. They knew that when Disney wrapped up its $71.3 billion acquisition of much of 21st Century Fox’s film and television assets, thousands [...]

  • Alan Horn Disney

    Disney Clarifies Film Leadership After Harrowing Day of Fox Layoffs

    Following the dismissal of top executives in distribution, marketing and strategy on Thursday, new 20th Century Fox owner Disney has clarified its new top leadership. Five distinct Fox labels and a portion of their leadership have been welcomed into the Disney fold, the company said. This includes Twentieth Century Fox, Fox Family, Fox Searchlight Pictures, [...]

  • Janelle Monae

    Film News Roundup: Janelle Monae to Star in Film From Gerard Bush, Christopher Renz

    In today’s film news roundup, Janelle Monae will star in a Lionsgate movie, Bill Nighy joins “Emma,” and documentaries on surfer Bethany Hamilton and Asbury Park are dated. CASTINGS Janelle Monae will star in an untitled Lionsgate movie directed by the duo Gerard Bush and Christopher Renz. The film will be produced by QC Entertainment’s Ray [...]

  • Blair Rich Marketing Summit

    Studio Marketing Chiefs Discuss the Theatrical vs. Netflix Oscars Debate

    On a day where a large part of the Fox marketing department was wiped out in the aftermath of the Disney merger, a group of marketing chiefs from other studios and streamers sat down at the Variety Entertainment Marketing Summit presented by Deloitte “to discuss the issues shaping the feature marketing landscape today, including the theatrical [...]

  • Paul Feig Heads to Universal From

    Paul Feig's Feigco Entertainment Jumps From Fox to First-Look Deal at Universal

    Universal’s comedy constellation just added another star, welcoming Paul Feig from 20th Century Fox Film on Thursday. Universal has set a first-look production agreement with Feig’s Feigco Entertainment, bringing in the prolific producer, writer, and director known for hits like “Bridesmaids” and the recent “A Simple Favor.” News of Feig’s relocation shook out of a [...]

  • The Fault in Our Stars

    Disney Retiring Fox 2000 Label

    Disney will stop making films under the Fox 2000 label, a move that could mean that its head Elizabeth Gabler will not be making the move to the Magic Kingdom, Variety has learned. The decision is surprising because Disney had previously stated that Gabler would stay on board at the studio even after it was [...]

More From Our Brands

Access exclusive content