Ubisoft Film Division to Launch Theme Park in Malaysia

French videogame publisher could turn titles including 'Assassin's Creed' into games

The film division of vidgame publisher Ubisoft has designs beyond the big screen.

The motion picture unit of the Paris-based company announced plans Monday to launch an Ubisoft-focused theme park in Kuala Lumpur, Malaysia. The 10,000 square-meter park is scheduled to open in 2020.

“Together we are creating a place where every guest is a player, every ride is a playground, every visit is a game,” said Jean de Rivières, senior vice president, Ubisoft Motion Pictures.

This isn’t Ubisoft’s first foray into the world of theme parks. Ubisoft Motion Pictures worked with France’s Futuroscope in 2014 to create a 3D dark ride based on the “Raving Rabbids: Travel in Time” game.

The success of that ride, which was named one of 2014’s top attractions in the world, was so encouraging that the company began investigating plans for a larger experience, which led to Monday’s announcement.

While rides will, of course, be the focal point, de Rivières tells Variety that since Ubisoft Motion Pictures is in charge of the project, the storytelling experience is paramount.

“We’re going to try to have a story that starts at the beginning of the visit, continues throughout the visit and hopefully extends beyond the visit as well,” he says. “It’s not about the technology. It’s about the techmology serving the story.”

Popular on Variety

The publisher stopped short of specifically declaring which of its many franchises would be incorporated into rides and shows. It’s not hard to imagine, though, that the park will incorporate the “Rabbids” IP, which is already a television show on Nickelodeon (and recently received a renewal order).

And 2016 will see the release of an “Assassin’s Creed” film starring Michael Fassbender. That franchise is Ubisoft’s most valuable, making a theme park experience likely as well.

Other contenders include “Just Dance” and several based on Tom Clancy-themed games like “Rainbow Six” and “Splinter Cell.”

The company plans to work with RSG, a Malaysian developer that specializes in theme parks. Among RSG’s current projects is MAPS – the Movie Animation Park Studios – a park that will incorporate attractions from DreamWorks, The Smurfs and other well known animated projects.

Ubisoft’s venture comes just four months after Nintendo announced a partnership with Universal Parks and Resorts, bringing the video game company’s collection of characters, including Mario, Donkey Kong and Zelda, to the popular resorts in the form of Nintendo-themed rides and character appearances.

More Film

  • Dau

    Russian Pics Grab Screen Time

    If you consider running-time alone, Russian content fills a considerable chunk of space in the official sections of the 2020 Berlinale. This is primarily because of Ilya Khrzhanovsky’s mind-boggling large-scale simulation of the totalitarian Soviet system, the “DAU” project, which comprises 14 features — two are unspooling at Berlin, accounting for more than eight hours [...]

  • Marygoround

    Less Is More Unveils Trailer For The SXSW-Bound 'Marygoround;' Announces 2020 Participants

    Less Is More, the program launched by Le Group Ouest to help young helmers such as Maimouna Doucouré (“Cuties”), has unveiled the trailer of Daria Woszek’s “Marygoround” which will have its world premiere at South By Southwest. The film, which was developed within the framework of Less Is More, revolves around Mary, a lonely grocery store [...]

  • The Metamorphosis of Birds

    Catarina Vasconcelos on Berlinale Encounters Closing Film, ‘The Metamorphosis of Birds’

    The closing film of the Berlinale’s new Encounters sidebar is the fictionalized documentary, “The Metamorphosis of Birds,” the debut feature from Portuguese director Catarina Vasconcelos. “Metamorphosis” explores the director’s family stories, building on elements developed in her debut 2014 short film, “Metaphor, or Sadness Inside Out,” which she filmed during her Master’s degree course in [...]

  • Way-Down

    TF1 Studio Sells Most of the World on Freddie Highmore Starrer ‘Way Down’ (EXCLUSIVE)

    BERLIN — Handled by TF1 Studio, Freddie Highmore heist thriller “Way Down” has pre-sold most of the world’s key distribution territories. At Berlin, TF1 Studio licensed Latin America with Joao Worcman’s Rio de Janeiro-based Synapse Distribution, which will release the theatrical feature, directed by Jaume Balgueró (“[REC]”) in collaboration with Ledafilms. Israel (Current Flow), Thailand (Sahamongkol [...]

  • Pablo Guisa, Pablo Cruz, Enrique López

    Morbido, El Estudio Team on Massive Trans-Atlantic Genre Initiative (EXCLUSIVE)

    Trans-Atlantic Spanish-language production powerhouse El Estudio and Mexico’s Morbido Group have joined forces in the largest genre, horror and fantasy production initiative in the Spanish-speaking world. Feature films, series, remakes and reboots of classic IP and even unscripted programming are all part of the plan going forward for El Estudio and Morbido. Already, the companies [...]

More From Our Brands

Access exclusive content