Fast-growing Broad Green Pictures has hired industry veteran Travis Reid as president of theatrical distribution, three days after he left the CEO slot at Screenvision.
In his new role, Reid will oversee the theatrical distribution of specialty and wide release slates, including theatrical sales, exhibitor relations and in-theater marketing.
Broad Green, founded last year by brothers Gabriel and Daniel Hammond, has focused on adult-oriented dramas, with an upcoming slate including “99 Homes,” starring Andrew Garfield; “A Walk in the Woods,” starring Robert Redford; Sarah Silverman’s “I Smile Back”; and three Terrence Malick films: “Knight of Cups,” “Voyage of Time” and an untitled project starring Ryan Gosling, Rooney Mara and Michael Fassbender.
In addition to its current specialty slate, Broad Green plans to distribute a minimum of six films annually in wide release beginning in 2016 — giving it a slate of 12-16 films annually from internally developed productions, as well as acquisitions and co-productions.
“Broad Green believes in the big theatrical experience,” said Gabriel and Daniel Hammond in a statement. “There’s something so special about watching a movie with an audience engaging in shared emotion and laughter. We want to partner with exhibition to bring incredible filmed entertainment to theaters. Having Travis at the helm underscores this priority for our company, and we look forward to the terrific opportunities that he will create for the studio.”
Reid stepped down Friday as CEO at Screenvision, where he will continue to serve on the board. He previously served as CEO at Digital Cinema Implementation Partners and Loews Cineplex Entertainment from 2002 through its merger with AMC in 2006.