Time Warner has tapped Priya Dogra to serve as the media conglomerate’s senior vice president of mergers and acquisitions.

In her new role, Dogra will oversee Time Warner’s efforts to snap up other entertainment and technology players. She joined the company in 2009, serving as a director in the mergers and acquisitions group, then rising to become the group’s vice president three years later. In that capacity, she helped guide the purchase of content companies and international television networks, and advised on assets in digital media and video streaming services.

Before joining Time Warner, Dogra was a vice president in Citigroup’s technology, media and telecom investment banking group.

“Given her deep understanding of the industry, strong transaction execution skills and collaborative nature, we couldn’t hope for a more effective leader for this group,” said chief financial officer Howard Averill in a statement.