×

‘The Man From U.N.C.L.E’ Takes Top Spot for TV Advertising

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Man From U.N.C.L.E.” debuted as the movie backed by the most advertising dollars this week. It knocked last week’s No. 1 spot holder, “Ant-Man,” from the top spot, with the latter movie falling off the list entirely.

With an estimated $10.9 million spent in advertising, Warner Bros. aims to ensure a strong debut for “The Man From U.N.C.L.E.,” with 1,398 national airings across 42 networks, led by ESPN and Comedy Central. In the No. 2 spot this week was “Mission Impossible: Rogue Nation,” which also made its debut on the list with $6.5 million spent in TV advertising by Paramount.

“Mission Impossible: Rogue Nation” saw 1,633 national airings across 44 networks led by MTV and NBC Sports, but despite more spots, it was still outspent by spy movie counterpart “U.N.C.L.E.”

Also on the list this week was previous top spot holder “Vacation,” which fell to No. 3 with $6 million spent this week on 990 national airings across 44 networks, led by FX and Comedy Central. In fourth this was the Columbia Pictures comedy “Pixels” with $5.7 million spent in TV advertising with 1,434 national airings across 45 networks led by Nickelodeon and Cartoon Network.

In the final spot this week was Marvel’s “Fantastic Four,” dropping from No. 3 to the bottom with $4.8 million spent on advertising (nearly a million less than last week) for 1,488 national airings across 46 networks, led by Disney XD.

Overall, the movie industry spent an estimated $65.7 million on TV advertising this week. Warner Bros, with two movies in the top five, led the way with over 26% of that total, followed by Paramount with 11%, and Columbia Pictures with around 10%. Cartoon Network saw the most overall advertising dollars pushed its way, with $5.4 million spent to advertise across the network, while ESPN’s “SportsCenter” was the individual program to see the most money spent on advertising with $2.1 million invested.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$10.97M – The Man From U.N.C.L.E.

The Man from U.N.C.L.E.
Online Activity: 0.67% within the movie category*
National Airings: 1,398
Networks: 42
Most Aired On: ESPN, Comedy Central
Creative Versions: 10
Est. Lifetime TV Spend: $14.78M
Studio: Warner Bros.
Started Airing: 07/14/15

$6.57M – Mission: Impossible – Rogue Nation

Mission: Impossible - Rogue Nation
Online Activity: 0.75% within the movie category*
National Airings: 1,633
Networks: 44
Most Aired On: MTV, NBC Sports
Creative Versions: 42
Est. Lifetime TV Spend: $29.64M
Studio: Paramount Pictures
Started Airing: 03/22/15

$6.12M – Vacation

Vacation
Online Activity: 1.22% within the movie category*
National Airings: 990
Networks: 44
Most Aired On: FX, Comedy Central
Creative Versions: 38
Est. Lifetime TV Spend: $26.9M
Studio: Warner Bros.
Started Airing: 06/14/15

$5.76M – Pixels

Pixels
Online Activity: 4.30% within the movie category*
National Airings: 1,434
Networks: 45
Most Aired On: Nick, Cartoon Network
Creative Versions: 43
Est. Lifetime TV Spend: $32.05M
Studio: Columbia Pictures
Started Airing: 03/18/15

$4.82M – Fantastic Four

Fantastic Four
Online Activity: 1.16% within the movie category*
National Airings: 1,488
Networks: 46
Most Aired On: Disney XD, Cartoon Network
Creative Versions: 24
Est. Lifetime TV Spend: $14.11M
Studio: Marvel
Started Airing: 06/11/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/20/2015 and 07/26/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Pinewood Studios James Bond

    Netflix's Shepperton Studios Deal Is Stretching the U.K.'s Production Limits

    Netflix’s huge new hub at Shepperton Studios outside London is a further fillip for Britain’s booming production sector. Amid jitters over Brexit and its effects on the economy, the streaming giant’s commitment is a vote of confidence in the U.K. entertainment industry and a continuing source of local jobs. But the decision by Netflix to [...]

  • Bottom of the 9th

    Film Review: ‘Bottom of the 9th’

    Nearly two decades after scoring an audience award at Sundance for “Two Family House,” a smartly understated yet deeply affecting indie about a Staten Island factory worker who deeply regrets stifling his showbiz ambitions, director Raymond De Felitta steps back up to the plate with “Bottom of the 9th,” another dramatically solid and emotionally satisfying [...]

  • THE BRIDGE - "Calaca" - Episode

    Endemol Shine Builds ‘The Bridge’ in Africa (EXCLUSIVE)

    DURBAN–Endemol Shine Group has sold the rights to adapt its critically acclaimed and highly popular Nordic Noir detective series “The Bridge” to Cape Town-based production company Both Worlds Pictures, Variety has learned exclusively. The series will feature an all-African cast and will be set around the Beit Bridge border crossing between South Africa and Zimbabwe. Originally known [...]

  • Durban Film Fest 2019

    Durban Fest Hails Film as ‘Conscience of Our Nation’

    DURBAN–When Ros and Teddy Sarkin raised the curtain on the first Durban Intl. Film Festival 40 years ago, the odds were long that their scrappy fest would survive its inaugural edition. The apartheid government and its draconian censorship board had a stranglehold on the films that reached South African theaters, banning the sorts of subversive [...]

  • Tiny: The Life of Erin Blackwell

    Film Review: 'Tiny: The Life of Erin Blackwell'

    “Streetwise,”  the classic and haunting 1984 documentary about homeless street kids in Seattle, is a movie that’s now 35 years old. But for anyone who has seen it, the children it’s about — drifters, hustlers, squatters, thieves, prostitutes — remain frozen in time. And none of them was ever more memorable than Tiny, the 14-year-old [...]

  • Animation Studio Fire

    Revenge May Have Been Motive for Kyoto Animation Arson Attack

    Revenge for allegedly stolen ideas is emerging as a possible motive for the devastating arson attack on Kyoto Animation in Japan, which killed 33 people. Investigative sources quoted by Japan’s Jiji Press said Friday that the suspected arsonist, who is in custody, had a grudge against the studio. “Since [the studio] stole my novel, I [...]

  • Terminator: Dark Fate Gabriel Luna

    'Terminator: Dark Fate' Cast Proud of Latinx Representation in Latest Installment

    The stars of the Tim Miller-directed “Terminator: Dark Fate” stormed the stage of San Diego Comic-Con’s Hall H on Thursday, but it wasn’t until after the panel — which included appearances from Arnold Schwarzenegger and Linda Hamilton — that Natalia Reyes, Gabriel Luna and Diego Boneta reflected on what makes the upcoming installment in the [...]

More From Our Brands

Access exclusive content