‘The Man From U.N.C.L.E.’ Reclaims Top Ad-Spend Crown

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. “The Man From U.N.C.L.E.” returned as the movie backed by the most advertising dollars this week after briefly being knocked from the top spot by Universal’s “Straight Outta Compton” last week.

With an estimated $8.25 million spent on national TV ads, Warner Bros continued to invest in “The Man from U.N.C.L.E.” with 1,757 national airings across 43 networks, bringing the total through Sunday close to the $31.4 million mark. On its heels in the second spot was the aforementioned “Straight Outta Compton,” with $4.4 million spent on 962 national airings across 34 networks, led by Comedy Central and BET.

Climbing to the the third position this week was the horror sequel “Sinister 2,” with an estimated $3.56 million spent this week, bringing the total through Sunday to $9.25 million spread across 31 networks.

Returning to the list in the fourth position after a week’s absence was Fox’s “Hitman: Agent 47,” with an estimated $3.55 million spent on 1,129 national airings across 40 networks led by MTV and Spike. Debuting in the bottom spot this week was The Weinstein Company’s “No Escape,” with $3.13 million spent on 553 national airings across 29 networks led by WGN America and truTV.

Overall, the movie industry spent an estimated $43.2 million on TV advertising this week, nearly $7 million less than the week prior. Warner Bros. led the spending with nearly 30% of that total, followed by Universal at 15.5% and Fox at 8.8%. Comedy Central was the network that saw the most overall advertising dollars, with an estimated $3.9 million pushed its way, while the individual program that saw the most TV advertising dollars was the 2015 PGA Championship, which saw nearly $1.9 million ad spending.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$8.25M – The Man From U.N.C.L.E.

The Man From U.N.C.L.E.
Online Activity: 5.4% within the movie category*
National Airings: 1,757
Networks: 43
Most Aired On: Comedy Central, ESPN
Creative Versions: 47
Est. Lifetime TV Spend: $31.34M
Studio: Warner Bros.
Started Airing: 07/14/15

$4.42M – Straight Outta Compton

Straight Outta Compton
Online Activity: 25.37% within the movie category*
National Airings: 962
Networks: 34
Most Aired On: Comedy Central, BET
Creative Versions: 30
Est. Lifetime TV Spend: $23.06M
Studio: Universal Pictures
Started Airing: 02/08/15

$3.56M – Sinister 2

Sinister 2
Online Activity: 4.16% within the movie category*
National Airings: 943
Networks: 31
Most Aired On: SYFY, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $9.25M
Studio: Entertainment One (eOne Films)
Started Airing: 07/18/15

$3.55M – Hitman: Agent 47

Hitman: Agent 47
Online Activity: 11.82% within the movie category*
National Airings: 1,129
Networks: 40
Most Aired On: MTV, Spike
Creative Versions: 18
Est. Lifetime TV Spend: $12.69M
Studio: Twentieth Century Fox
Started Airing: 06/28/15

$3.12M – No Escape

No Escape
Online Activity: 3.33% within the movie category*
National Airings: 553
Networks: 29
Most Aired On: truTV, WGN America
Creative Versions: 9
Est. Lifetime TV Spend: $7.17M
Studio: The Weinstein Company
Started Airing: 07/01/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/10/2015 and 08/16/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Stuber

    ‘Stuber’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Stuber.” Ads placed for the comedy had an estimated media value of $4.91 million through Sunday for 1,325 national ad airings on 42 networks. [...]

  • BTS - J-Hope, V, Jungkook, Jimin,

    BTS' 'Bring the Soul: The Movie' Gets Global Theatrical Release

    BTS will be back on the big screen this summer. The Korean pop group announced today that their latest feature film, “Bring the Soul: The Movie,” will have a global release on August 7. It arrives just six and a half months after the septet’s last film release, “Love Yourself in Seoul.” “Bring the Soul” [...]

  • Box Office: 'Yesterday' Movie Takes on

    Box Office: 'Annabelle Comes Home' and 'Yesterday' Take on 'Toy Story 4'

    The weekend box office has gone to the dolls. “Annabelle Comes Home,” a supernatural horror film about a possessed toy, is facing off against another band of plastic figurines: “Toy Story 4.” Disney-Pixar’s “Toy Story 4” is expected to dominate box office charts again over newcomers “Annabelle Comes Home” and “Yesterday,” a fantasy musical set [...]

  • 'The Current War' Trailer: Benedict Cumberbatch,

    Benedict Cumberbatch and Nicholas Hoult Feud in 'The Current War' Trailer (Watch)

    101 Studios has released an official new trailer for the Martin Scorcese-produced thriller, “The Current War,”  offering a glimpse into the dramatic 19th century battle over electricity that became known as the “war of the currents.” The film, which is a dramatization of real-life events, will follow the tumultuous journey of Thomas Edison, played by [...]

  • Ford v Ferrari

    Oscars: 31 Upcoming Films That Could Enter the Awards Race

    The year reaches the halfway mark on June 30, and traditionally films from the first six months have an uphill battle in the Oscar race. However, this year’s January-June crop might get a boost from the accelerated schedule: Nominations voting is a tight Jan. 2-Jan. 7, 2020. So if voters start their homework now, early [...]

  • Yesterday Movie Danny Boyle

    Danny Boyle on 'Yesterday,' Leaving 'Bond 25' and Why the Beatles Still Rock

    Danny Boyle would like to reintroduce you to the Beatles. The iconic foursome certainly needs no introduction, but in his movie “Yesterday,” which debuts June 28, the director envisions a word where nobody has heard of John, Paul, George and Ringo. That is, nobody besides Jack Malik. When the struggling songwriter, portrayed by newcomer Himesh [...]

More From Our Brands

Access exclusive content