×

‘The Intern’ Works Its Way To the Top of Week’s TV Ad-Spend List

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claimed the top spot in TV ad spending with the comedy “The Intern.” The film, which sees an aging businessman (played by Robert Deniro) returning to the workplace, replaces crime drama “Black Mass,” also from Warner Bros., which drops into the second position after leading the TV spending the last two weeks.

With an estimated $8.14 million spent on national TV ads this week, “The Intern” rose from the third position it occupied the week prior, topping the list and bringing its estimated lifetime spend to $15.5 million to date. Trailing was “Black Mass” with $4.9 million spent this week, bringing its estimated lifetime total through Sunday to the $19.9 million mark.

Falling to the third position this week was Fox’s post-apocalyptic sequel, “Maze Runner: The Scorch Trials,” with an estimated $4.1 million spent on 898 national airings across 34 networks led by Cartoon Network and Comedy Central. Nearly tying with “Maze Runner” in the fourth place was Universal’s “Everest,” climbing two spots from last week, and seeing $4.04 million spent, bringing its lifetime total through Sunday to $7.64 million.

EuropaCorp’s action sequel “The Transporter: Refueled” debuted in the number five spot this week, with $3.8 million spent on 1, 159 national airings across 37 networks, led by ESPN and Cartoon Network.

Overall, the movie industry spent an estimated $47.7 million on TV advertising this week, approximately $4 million less than the week prior. Warner Bros. led the spending with an estimated 35% of that total, followed by Universal at 18.1%, and Twentieth Century Fox at 11.1%. ESPN saw the most overall advertising dollars from studios, with an estimated $5.9 million pushed its way, with College Football being the individual program event with the most advertising dollars, with nearly $6.3 million spent among the games.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$8.14M – The Intern

The Intern
Online Activity: 2.57% within the movie category*
National Airings: 1,210
Networks: 41
Highest Spend: MTV, ABC, TNT
Creative Versions: 9
Est. Lifetime TV Spend: $15.53M
Studio: Warner Bros.
Started Airing: 08/17/15

$4.99M – Black Mass

Black Mass
Online Activity: 6.26% within the movie category*
National Airings: 867
Networks: 48
Highest Spend: ESPN, NBC, MTV
Creative Versions: 20
Est. Lifetime TV Spend: $19.98M
Studio: Warner Bros.
Started Airing: 08/06/15

$4.05M – Maze Runner: The Scorch Trials

Maze Runner: The Scorch Trials
Online Activity: 8.63% within the movie category*
National Airings: 898
Networks: 34
Highest Spend: Cartoon Network, Comedy Central, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $17.74M
Studio: Twentieth Century Fox
Started Airing: 08/11/15

$4.04M – Everest

Everest
Online Activity: 5.79% within the movie category*
National Airings: 512
Networks: 32
Highest Spend: ESPN, NBC, FOX
Creative Versions: 7
Est. Lifetime TV Spend: $7.64M
Studio: Universal Pictures
Started Airing: 08/23/15

$3.79M – The Transporter: Refueled

The Transporter: Refueled
Online Activity: 3.32% within the movie category*
National Airings: 1,159
Networks: 37
Highest Spend: ESPN, Cartoon Network, Comedy Central
Creative Versions: 23
Est. Lifetime TV Spend: $11.74M
Studio: EuropaCorp
Started Airing: 08/08/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/31/2015 and 09/06/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Above the Shadows

    Film Review: ‘Above the Shadows’

    Grief-fueled romantic fantasies can be tricky for filmmakers not named Wim Wenders. Everyone aspires to make “Wings of Desire” with its stirring immediacy, beautiful imagery and pressing poignancy, but most wind up delivering something closer to its decent but dreary American remake, “City of Angels” — which could also be said for writer-director Cynthia Myers’ [...]

  • Crawl Movie

    'Crawl' and Other Disaster Movies Pose Unique Obstacles for Production Designers

    The rampaging fires, earthquakes and storms of disaster movies present unusual challenges for a production: On top of the normal work of creating a film’s lived-in and realistic locations, designers must build sets that the forces of nature can batter, flood and ravage into something completely different. Take “Crawl,” in which a Category 5 hurricane [...]

  • The Lion King

    'The Lion King' Tops $130 Million Overseas

    Disney’s “The Lion King” has roared past $130 million in international ticket sales ahead of its domestic debut, led by $76.6 million in its first week in China. Other markets began launching Wednesday, led by France with $8.3 million in its first two days with the second-biggest opening day for a Disney movie after “Avengers: [...]

  • The Lion King The Gift

    Album Review: Beyoncé’s 'The Lion King: The Gift'

    Before touching down on what Beyoncé has called her “love letter to Africa,” it’s important to see what may have brought her to the mother of mankind, with its wide vistas and sonic planes, for “The Gift” in the first place — beyond, of course, voicing Nala in the film and whatever international marketing tie-ins [...]

  • The Lion King

    'The Lion King' Roars to $23 Million Opening on Thursday Night

    Disney’s “The Lion King” has pounced on a mighty $23 million in North American locations in Thursday night preview showings. It’s the biggest preview number since Disney-Marvel’s “Avengers: Endgame” set the record on April 27 with $60 million. “The Lion King” is expected to debut with $150 million this weekend. Some forecasts estimate the tentpole [...]

  • Major Expansion Planned at Belfast Harbour

    Major Expansion Planned at Belfast Harbour Studios, Home of ‘Krypton’ (EXCLUSIVE)

    Belfast Harbour Studios in Northern Ireland, where the Syfy series “Krypton” is shot, is set for a major expansion. The Warner Horizon-produced series has occupied the full site, which currently has two stages, since it opened in 2017. The landowners had signaled that they wanted to expand, and Variety has learned that plans for the [...]

  • Disney Movies

    Why Audiences Are Only Going to Disney Movies

    Julie Bikhman of Manhattan might buy the tickets, but when it comes to deciding what movie to see, her three young children are the ones calling the shots. “We pick them,” her 11-year-old daughter Annie declares before heading into a screening of Disney’s live-action “The Lion King.” “If it’s a Marvel movie, we know it’s [...]

More From Our Brands

Access exclusive content