You will be redirected back to your article in seconds

‘The Intern’ Works Its Way To the Top of Week’s TV Ad-Spend List

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claimed the top spot in TV ad spending with the comedy “The Intern.” The film, which sees an aging businessman (played by Robert Deniro) returning to the workplace, replaces crime drama “Black Mass,” also from Warner Bros., which drops into the second position after leading the TV spending the last two weeks.

With an estimated $8.14 million spent on national TV ads this week, “The Intern” rose from the third position it occupied the week prior, topping the list and bringing its estimated lifetime spend to $15.5 million to date. Trailing was “Black Mass” with $4.9 million spent this week, bringing its estimated lifetime total through Sunday to the $19.9 million mark.

Falling to the third position this week was Fox’s post-apocalyptic sequel, “Maze Runner: The Scorch Trials,” with an estimated $4.1 million spent on 898 national airings across 34 networks led by Cartoon Network and Comedy Central. Nearly tying with “Maze Runner” in the fourth place was Universal’s “Everest,” climbing two spots from last week, and seeing $4.04 million spent, bringing its lifetime total through Sunday to $7.64 million.

EuropaCorp’s action sequel “The Transporter: Refueled” debuted in the number five spot this week, with $3.8 million spent on 1, 159 national airings across 37 networks, led by ESPN and Cartoon Network.

Overall, the movie industry spent an estimated $47.7 million on TV advertising this week, approximately $4 million less than the week prior. Warner Bros. led the spending with an estimated 35% of that total, followed by Universal at 18.1%, and Twentieth Century Fox at 11.1%. ESPN saw the most overall advertising dollars from studios, with an estimated $5.9 million pushed its way, with College Football being the individual program event with the most advertising dollars, with nearly $6.3 million spent among the games.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$8.14M – The Intern

The Intern
Online Activity: 2.57% within the movie category*
National Airings: 1,210
Networks: 41
Highest Spend: MTV, ABC, TNT
Creative Versions: 9
Est. Lifetime TV Spend: $15.53M
Studio: Warner Bros.
Started Airing: 08/17/15

$4.99M – Black Mass

Black Mass
Online Activity: 6.26% within the movie category*
National Airings: 867
Networks: 48
Highest Spend: ESPN, NBC, MTV
Creative Versions: 20
Est. Lifetime TV Spend: $19.98M
Studio: Warner Bros.
Started Airing: 08/06/15

$4.05M – Maze Runner: The Scorch Trials

Maze Runner: The Scorch Trials
Online Activity: 8.63% within the movie category*
National Airings: 898
Networks: 34
Highest Spend: Cartoon Network, Comedy Central, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $17.74M
Studio: Twentieth Century Fox
Started Airing: 08/11/15

$4.04M – Everest

Online Activity: 5.79% within the movie category*
National Airings: 512
Networks: 32
Highest Spend: ESPN, NBC, FOX
Creative Versions: 7
Est. Lifetime TV Spend: $7.64M
Studio: Universal Pictures
Started Airing: 08/23/15

$3.79M – The Transporter: Refueled

The Transporter: Refueled
Online Activity: 3.32% within the movie category*
National Airings: 1,159
Networks: 37
Highest Spend: ESPN, Cartoon Network, Comedy Central
Creative Versions: 23
Est. Lifetime TV Spend: $11.74M
Studio: EuropaCorp
Started Airing: 08/08/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/31/2015 and 09/06/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Richard E. Grant Variety Facetime Interview

    Richard E. Grant on How to Survive Awards Season With Flair

    An Oscar would certainly be nice, but Richard E. Grant doesn’t need a golden statue to walk away from this awards season as a winner. The 61-year-old actor landed his first Academy Award nomination for his portrayal of Jack Hock, the loyal accomplice of author-turned-literary forager Lee Israel (Melissa McCarthy) in the biopic “Can You [...]

  • Alita Battle Angel

    'Alita: Battle Angel' Banks on Foreign Audiences to Save It From Box Office Disaster

    “Alita: Battle Angel” beat expectations with its $27 million debut at the domestic box office, but Fox’s cyberpunk fantasy adventure has a long road to travel before it can claim victory. When it comes to achieving profitability, the CGI-spectacular may never arrive at that particular destination. With a production budget hovering at $170 million (Fox [...]

  • Berlin Awarded 'Tess' Sells to Multiple

    Berlin Awarded 'Tess' Sells to Multiple Territories (EXCLUSIVE)

    Berlin-based sales agent Picture Tree Intl. has sold Steven Wouterlood’s coming-of-age film “My Extraordinary Summer with Tess,” which received a Special Mention from the jury of Berlin Film Festival’s Generation KPlus section, to distributors in several territories. Among the buyers are Les Films Du Preau in France, Proview Entertainment in Taiwan, Angel Films in Denmark, [...]

  • China Box Office: ‘Wandering Earth’ Reaches

    China Box Office: ‘Wandering Earth’ Reaches $557 Million in Second Week

    The winning films during China’s Lunar New Year holiday period remained on top of the local box office in their second normal weekend of release. Locally made sci-fi film “The Wandering Earth” pushed its total to $557 million. “Wandering Earth” earned $88.8 million between Friday and Monday, according to data from Asian film industry consultancy [...]

  • Nuno Beato’s ‘My Grandfather’ Part of

    ‘My Grandfather Used to Say He Saw Demons’ Marks Sardinha em Lata’s Animation Build

    Portuguese animator-producer-director Nuno Beato, whose credits include “Emma & Gui,” “Híssis” and the multi-prized “My Life In Your Hands,” will pitch a new project, currently in development, “My Grandfather Used to Say He Saw Demons” at Bordeaux’s upcoming Cartoon Movie, the leading European animated feature forum. Cartoon Movie runs March 5-7. Combining 2D and stop-motion, [...]

  • DF-10193 – L-R: Ben Hardy (Roger Taylor),

    'Bohemian Rhapsody' Leads MPSE Golden Reel Awards for Sound Editing

    “Bohemian Rhapsody” followed up love from Cinema Audio Society sound mixers with a pair of honors at the Motion Picture Sound Editors’ 66th annual Golden Reel Awards Sunday night. The musical biopic scored wins for dialogue and ADR as well as sound editing in a musical. The film is nominated for sound editing at the Oscars [...]

  • Melissa McCarthy as "Lee Israel" in

    Writers Guild Makes It Official: This Is the Most Wide-Open Oscars Race Ever

    For the record, we’re in uncharted territory this Oscar season. While we still have the costume designers’ ceremony to get through on Tuesday, the Writers Guild Awards put a bow on the major guild kudos circuit Sunday night. The results have yielded what is, unequivocally, the most wide-open Oscar field in history. The major guild [...]

More From Our Brands

Access exclusive content