Lionsgate’s “The Hunger Games: Mockingjay – Part 1” topped the national home video sales charts for the second consecutive week, despite a strong challenge from 20th Century Fox’s “Night at the Museum: Secret of the Tomb” – also the third installment in a popular theatrical franchise.
“Secret of the Tomb,” which grossed $112.7 million in U.S. theaters to “Mockingjay’s” $337 million, debuted at No. 2 on both sales charts for the week ending March 15: the overall chart and the dedicated Blu-ray Disc chart, both from Nielsen VideoScan.
Nielsen data shows “Secret of the Tomb” sold 71% as many copies in its first week in stores as “Mockingjay” did in week two – a strong showing, given the box office disparity between the two. In its second week in stores, “Mockingjay” sold 64% as many copies as it did its first week in stores, Nielsen data shows.
Coming in at No. 3, also on both charts, was Walt Disney Studios’ “Big Hero 6,” the animated superhero adventure that debuted at No. 1 two weeks earlier before slipping to No. 2 last week.
Another Disney title, the direct-to-video “Tinker Bell and the Legend of the NeverBeast,” came in at No. 4 on both charts, while 20th Century Fox’s new 50th anniversary edition of “The Sound of Music” debuted at No. 5.
This marks the first time since November 2014 that the top five sellers were the same, and in the same order, on the overall disc chart and the Blu-ray chart.
Nielsen research shows “Secret of the Tomb” generated 41% of its first-week sales from Blu-ray, compared to 45% for “The Sound of Music.”
“Mockingjay” generated 52% of its week-two sales from Blu-ray, just one percentage point less than in its first week of availability.
On Home Media magazine’s rental chart for the week, “The Hunger Games: Mockingjay – Part 1” remained at No. 1, followed at No. 2 by Universal Pictures’ quirky crime drama “Nightcrawler,” which just came off its 28-day holdback from Netflix and Redbox.
“Big Hero 6” remained lodged at No. 3 for the second consecutive week, while Warner’s “Horrible Bosses 2” moved up to No. 4 from No. 7 the prior week.
Rounding out the top five rentals was Universal Studios’ “Dracula Untold,” down from No. 2 the previous week.
Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.
Top 20 Nielsen VideoScan First Alert chart for the week of 3/15/15:
1. The Hunger Games: Mockingjay – Part 1
2. Night at the Museum: Secret of the Tomb (new)
3. Big Hero 6
4. Tinker Bell and the Legend of the NeverBeast
5. The Sound of Music (new)
6. Barbie in Princess Power
7. Game of Thrones: The Complete Fourth Season
8. The Flintstones and WWE: Stone Age SmackDown (new)
9. The Legend of Korra: Book Four – Balance (new)
10. PAW Patrol: Marshall and Chase – On the Case!
11. Russell Madness (new)
12. Dumb and Dumber To
13. Horrible Bosses 2
14. The Hunger Games: Catching Fire
15. Outlander: Season 1, Volume 1
18. John Wick
19. Despicable Me 2
Top 10 Home Media Magazine rental chart for the week of 3/15/15:
1. The Hunger Games: Mockingjay Part 1
3. Big Hero 6
4. Horrible Bosses 2
5. Dracula Untold
8. The Best of Me
10. Gone Girl