Home Video Sales: Sony Starts 2015 Strong With ‘The Equalizer’

Sony Pictures Home Entertainment began the new year with a bang, snagging the No. 1 spot on all three national home video charts with newly released crime thriller “The Equalizer,” starring Denzel Washington, which earned just over $100 million in U.S. theaters.

The film debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, Blu-ray Disc and DVD combined, as well as Nielsen’s dedicated Blu-ray Disc sales chart.

The Equalizer” also bowed at No. 1 on Home Media magazine’s video rental chart, since Sony Pictures is one of three studios that does not hold back new releases from Netflix and Redbox, the two biggest rental outlets.

Nielsen data shows “The Equalizer” outsold its nearest competitor, Disney’s month-old “Guardians of the Galaxy,” by a nearly four-to-one margin.

The previous week’s top seller, “Teenage Mutant Ninja Turtles,” slipped to No. 3 on both sales charts, followed at No. 4 by 20th Century Fox’s “The Maze Runner,” down a notch from No. 3 the previous week.

Rounding out the top five on the overall disc sales chart was Disney’s “Frozen,” while on the Blu-ray sales chart the No. 5 spot went to 20th Century Fox’s “Dawn of the Planet of the Apes.”

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“The Equalizer” generated 51% of its first-week unit sales from Blu-ray. In its fourth week of release, “Guardians of the Galaxy” generated 52% of its unit sales from Blu-ray, compared to 43% for “Teenage Mutant Ninja Turtles,” 43% for “The Maze Runner” and just 19% for “Frozen.”

On Home Media magazine’s video rental chart for the week, “Dawn of the Planet of the Apes” soared to No. 2, right behind “The Equalizer,” now that its 28-day holdback from Netflix and Redbox is over.

“Guardians of the Galaxy” remained at No. 3, while 20th Century Fox’s “Let’s Be Cops” slipped to No. 4 from No. 2 the previous week.

Rounding out the top five: “Teenage Mutant Ninja Turtles,” which fell to the No. 5 spot after two weeks at No. 1.

Thomas K. Arnold is editorial director of Home Media magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for the week of 1/04/15:

1. The Equalizer (new)
2. Guardians of the Galaxy
3. Teenage Mutant Ninja Turtles
4. The Maze Runner
5. Frozen
6. Dawn of the Planet of the Apes
7. How to Train Your Dragon 2
8. The Hobbit: The Desolation of Smaug
9. Lone Survivor
10. The Expendables 3
11. Maleficent
12. Dolphin Tale 2
13. This is Where I Leave You
14. Taken 2
15. Bridesmaids
16. X-Men: Days of Future Past
17. Non-Stop
18. 22 Jump Street
19. The Good Lie
20. Mr. Peabody & Sherman

Top 10 Home Media Magazine rental chart for the week of 1/04/15:

1. The Equalizer (new)
2. Dawn of the Planet of the Apes
3. Guardians of the Galaxy
4. Let’s Be Cops
5. Teenage Mutant Ninja Turtles
6. Tammy
7. The November Man
8. If I Stay
9. Into the Storm
10. Dolphin Tale 2

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