×

Sundance: Relativity Buys ‘The Bronze’ for $3 Million (Updated)

Relativity has nabbed the bawdy comedy “The Bronze” for $3 million, sources confirm to Variety.

The film features a foul-mouthed former Olympic gymnast, played by “Big Bang Theory” star Melissa Rauch, that’s very much in the tradition of “Big Santa.” There had been some back and forth about the number of screens the picture will roll out on when it debuts in theaters, but those issues were resolved on Saturday afternoon.

Variety first reported that Relativity had made an initial offer on the film. The sum was originally at about $2 million but climbed as talks progressed.

The movie co-stars Sebastian Stan of “Captain America: The Winter Soldier” fame and Gary Cole. It was the opening-night film at the Sundance Film Festival.

Though bidding has been heated, some major distributors seemed skeptical about the film’s commercial prospects considering its risqué nature. In fact, studios such as Lionsgate, Fox Searchlight and CBS Films never threw their hats in the ring.

WME Global handled sales for the film.

Popular on Variety

More Film

  • Igo Kantor

    Igo Kantor, Producer and Post-Production Executive, Dies at 89

    Igo Kantor, whose Hollywood career took him from Howard Hughes’ projection room to supervising post-production on “Easy Rider” and producing B-movies like “Kingdom of the Spiders” and “Mutant,” died Oct. 15. He was 89. Kantor, who was born in Vienna and raised in Lisbon, met “Dillinger” director Max Nosseck on the ship to New York. [...]

  • The Lion King

    Average Movie Ticket Price Falls 4% in Third Quarter of 2019

    Average ticket prices for the third quarter have dropped 4% to $8.93, down from Q2’s $9.26, the National Association of Theatre Owners announced today. However, compared with the third quarter of 2018, ticket price has risen 1.1% from $8.83. The summer box office is down 2.13% from 2018, though the third quarter box office is [...]

  • Tilda Swinton to Preside Over The

    Tilda Swinton to Preside Over Marrakech Film Festival

    Tilda Swinton, the iconoclastic British actress and producer, is set to preside over the 18th edition of the Marrakech International Film Festival, succeeding to American director James Gray. Swinton, who won an Oscar and a BAFTA award for best supporting actress for “Michael Clayton,” has been leading an eclectic acting career. She has collaborated with [...]

  • The King Netflix

    Middleburg Film Festival Brings Hollywood to Virginia

    For the last seven years, audiences have flocked to the Middleburg Film Festival. Running October 17th – 21st, and situated in the wine-country hills of historic Middleburg, Virg., the festival usually highlights some of the year’s buzziest titles, and 2019 is no exception. “We’re a smaller festival with fewer overall screenings than other events, so we [...]

  • Kelly McCormick and David Leitch'Fast &

    'Wheelman' Director to Helm 'Versus' From David Leitch, Kelly McCormick (EXCLUSIVE)

    “Wheelman” director Jeremy Rush is in negotiations to helm the action movie “Versus,” with Kelly McCormick and David Leitch producing. Rush will direct the Universal movie from a script penned by “Three Musketeers” scribe Alex Litvak and “American Assassin” writer Mike Finch. Plot details are being kept under wraps, though it will follow the genre [...]

  • Taika Waititi Jojo Rabbit Premiere

    Why Director Taika Waititi Decided to Play Adolf Hitler in 'Jojo Rabbit'

    “Fox Searchlight blackmailed me into doing it,” Taika Waititi told Variety of playing Adolf Hilter in “Jojo Rabbit” at the film’s premiere at American Legion Post 43 on Tuesday night in Hollywood. Staying mum when asked which other actors had been on his wish list to play the role, Waititi explained why he eventually decided [...]

  • ALACARTE_HOME

    Brazil’s Pandora Filmes Readies Country’s First Classic Film Streaming Platform

    Brazilian distribution company Pandora Filmes was founded by André Sturm in 1989 as the country’s first independent distributor of foreign and domestic, classic and contemporary arthouse cinema. Still pushing the envelope three decades later, Juliana Brito is representing the company at this year’s Lumiere Festival, looking for classic film titles to fill out the catalog [...]

More From Our Brands

Access exclusive content