×
You will be redirected back to your article in seconds

‘Star Wars: The Force Awakens’: Only 1% of Twitter Reactions Are Negative

Star Wars: The Force Awakens” received nearly universal praise on Twitter.

At a time when a movie’s success or failure can rise or fall based on how it is received in 140 characters, the “Star Wars” team can breathe easy. Only 1% of tweets about the seventh film in the science-fiction franchise were negative, according to Fizziology.

Not that Disney, the studio behind the film, was worried. “The Force Awakens” shattered records for a domestic opening this past weekend, racking up $247 million. Going forward, however, the social media response is critical because it signals how strong business will remain through the Christmas holidays.

“The word-of-mouth is extraordinary,” said Ben Carlson, co-creator of Fizziology. “Anyone who was on the fence, and I don’t think there’s a lot of fence sitters on this one, is going to get right off it.”

To get its results, the social media research firm recorded 1,517,824 tweets about the film from the time it began screening on Thursday through the end of Sunday. It found that 70% of comments for the picture were positive, with the other 29% a neutral reaction that was generally focusing on the film’s box office performance rather than its critical merits.

“Usually some segment of the audience is disappointed,” said Carlson. “But there wasn’t much people didn’t like about this one. People loved all the characters, loved all the major plot points, and are trying desperately not to put any spoilers in their tweets.”

Popular on Variety

For a blockbuster of this size and popular appeal, negative reactions typically make up 5% of the social media chatter. Positive responses are lucky to come in at 50%, Carlson said.

The volume of discussion surrounding the film is also notable. Over the same period on its opening weekend, “Jurassic World” generated 1,214,088 tweets, while “Avengers: Age of Ultron” was the subject of 685,184 tweets, Fizziology found.

There was a clear gender breakdown in terms of who was watching and writing about “The Force Awakens,” according to data released by another social media service, Synthesio. The company found that men were responsible for 64% of all posts, and reports that 18 to 24 year olds were the most active posters followed by 25 to 34 year olds.

More Film

  • My Zoe

    'My Zoe': Film Review

    There are two films in Julie Delpy’s ambitious, sharply-made but unbalanced “My Zoe.” There’s the scabrous relationship melodrama, about bitter exes sharing custody of a beloved child, which contains the story’s most potent emotions. And there’s the sci-fi-inflected ethical-dilemma grief movie, which houses its most provocative ideas. Both have much to recommend them, not least [...]

  • Richard Jewell

    The Big Lie of 'Richard Jewell' (Column)

    For a man who was so enraged at the administration of Barack Obama that he spent his 2012 Republican Convention speech lecturing an empty chair, Clint Eastwood has made a number of conventional, level-headed — one might even say liberal — political dramas. Films like “Invictus” and “J. Edgar” and “Midnight in the Garden of [...]

  • Oscar Isaac Star Wars The Rise

    Oscar Isaac Has Never Felt Like a 'Star Wars' Insider

    Unlike his “Star Wars: The Rise of Skywalker” co-stars Daisy Ridley and John Boyega, Oscar Isaac had already established a long and acclaimed acting career before J.J. Abrams cast him as ace X-wing pilot Poe Dameron in 2015’s “Star Wars: The Force Awakens,” including standout roles in 2006’s “The Nativity Story” and 2011’s “Drive,” and [...]

  • Les Arcs to Showcase New Projects

    Les Arcs to Showcase New Projects by Jonas Alexander Arnby, Agnieszka Smoczyńska

    Denmark’s Jonas Alexander Arnby, France’s Alain Gagnol and Jean-Loup Felicioli, and Poland’s Agnieszka Smoczyńska are among up-and-coming directors from across Europe whose latest projects will be presented at the 11th Coproduction Village of Les Arcs Film Festival. This edition of Les Arcs Coproduction Village will showcase a total of 22 European projects spanning 19 countries. [...]

  • Chez Jolie Coiffure

    'Chez Jolie Coiffure': Film Review

    Shortly before the credits roll on “Chez Jolie Coiffure,” a customer in the eponymous hair salon asks her stylist, Sabine, if she has any plans to go home this year. Out of context, this sounds like the kind of standard, empty small talk one often makes while having one’s hair cut: what good movies you’ve [...]

More From Our Brands

Access exclusive content