Star Wars: The Force Awakens” shattered ticket sales records earlier this week.

According to theater marketing data firm Movio Media, men, with an average age of 34, were the ones who succumbed most to the force.

Movio found that 70% of ticker-buyers were males between 18 and 49 years of age, with an average age of 34. They consist of regular movie-goers, who patronize theaters once a month in groups (buying an average of 2.3 tickets per transaction). They also spend 2.6 times more at the box office than the typical moviegoer, and 67% of them catch movies within the release week, most on opening night. The majority are also drawn to tentpoles such as “Jurassic World” and “Avengers: Age of Ultron.”

The “Star Wars: The Force Awakens” trailer, released during halftime of the “Monday Night Football” game, sparked the newfound fervor. It drew 112 million views in 24 hours.

“Star Wars: The Force Awakens” opens Dec. 18.