You will be redirected back to your article in seconds

‘Star Wars: The Force Awakens’ Tickets Bought Mostly By Older Men

Star Wars: The Force Awakens” shattered ticket sales records earlier this week.

According to theater marketing data firm Movio Media, men, with an average age of 34, were the ones who succumbed most to the force.

Movio found that 70% of ticker-buyers were males between 18 and 49 years of age, with an average age of 34. They consist of regular movie-goers, who patronize theaters once a month in groups (buying an average of 2.3 tickets per transaction). They also spend 2.6 times more at the box office than the typical moviegoer, and 67% of them catch movies within the release week, most on opening night. The majority are also drawn to tentpoles such as “Jurassic World” and “Avengers: Age of Ultron.”

The “Star Wars: The Force Awakens” trailer, released during halftime of the “Monday Night Football” game, sparked the newfound fervor. It drew 112 million views in 24 hours.

Star Wars: The Force Awakens” opens Dec. 18.

More Film

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]


    'Exorcist' Star Max Von Sydow Doesn't Let Age Define His Roles

    Max von Sydow turned 90 this month, which is a milestone for most people, but age has always seemed incidental to the actor. When he played the elderly, frail Father Merrin in “The Exorcist,” von Sydow was 44 — meaning he was the same age Bradley Cooper is today. In the 1950s, von Sydow had [...]

More From Our Brands

Access exclusive content