×
You will be redirected back to your article in seconds

‘Star Wars: The Force Awakens’ Takes on 7 Partners for Massive Promotional Campaign

Disney’s Lucasfilm is collaborating with seven high-profile brands for the launch of an expansive promotional campaign in support of “Star Wars: The Force Awakens.”

The brands are Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. Lucasfilm said  each developed custom campaigns, tailored programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, general manager of Lucasfilm. “The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way.”

“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens,'” she continued.

The seventh installment of the franchise is directed by J.J. Abrams and stars John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing.

“The Force Awakens” opens Dec. 18.

More Film

  • Korea Box Office: "Money" Wins Debut

    Korea Box Office: 'Money' Defeats 'Captain Marvel'

    Korean crime drama “Money” debuted on top of the South Korean box office, preventing “Captain Marvel” from topping the chart for three consecutive weekends. It is the story of a young stockbroker who dreams of riches but becomes caught in a stock market scam. Opening on Wednesday, the Showbox release earned $12.0 million from 1.54 [...]

  • Us Movie

    'Us' Cements the Box Office Power of Jordan Peele

    Given the breakout success of “Get Out,” it’s no surprise audiences were salivating to see the next nightmare from the mind of writer-director Jordan Peele. “Get Out,” which landed a screenwriting Oscar for Peele, became one of the most profitable movies of 2017 (grossing $255 million globally on a $4.5 million budget) after the horror [...]

  • Box Office Film Placeholder

    China Box Office: Taiwan's 'More Than Blue' Wins Second Weekend

    Taiwanese melodrama, “More Than Blue” held strong at the Chinese box office, to secure a second week of success. The film is a Chinese-language remake of a Korean film from 2009, involving Singapore’s MM2 and the filmmaking arm of Fox Networks. With little in the way of strong, new competition, “blue” scored $27 million, according [...]

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Us Scriptwriter and Film-maker Larry Cohen

    Larry Cohen, Cult Horror Writer-Director of 'It's Alive,' Dies at 77

    Larry Cohen, best known for his work as a B-movie producer and director in the ’70s and his later work in screenwriting, has died. He was 77. Cohen’s friend, actor and publicist Shade Rupe, confirmed the news, which was announced in a post to Cohen’s official Facebook page. Rupe said Cohen died in Los Angeles [...]

More From Our Brands

Access exclusive content