‘Star Wars: The Force Awakens’ Takes on 7 Partners for Massive Promotional Campaign

Disney’s Lucasfilm is collaborating with seven high-profile brands for the launch of an expansive promotional campaign in support of “Star Wars: The Force Awakens.”

The brands are Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. Lucasfilm said  each developed custom campaigns, tailored programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, general manager of Lucasfilm. “The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way.”

“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens,'” she continued.

The seventh installment of the franchise is directed by J.J. Abrams and stars John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing.

“The Force Awakens” opens Dec. 18.

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