Robert Lawson has been named executive vice president and chief communications officer for Sony Pictures Entertainment.
He will report directly to Sony Pictures Entertainment CEO Michael Lynton and president Nicole Seligman.
Lawson previously served as executive vice president at the strategic communications firm Rubenstein and worked closely with Sony when the company was dealing with a damaging hack and the leak of emails and other confidential information. That cyber-breach was orchestrated by North Korea in retaliation for the studio’s decision to release “The Interview,” a comedy about an assassination attempt on dictator Kim Jong-un.
He takes over for Charles Sipkins, who was ousted from the company last November.
In his new post, Lawson will be responsible for the development and implementation of Sony Pictures Entertainment’s overall communications strategies and will lead the company’s media relations, executive communications and crisis management activities. He begins work on June 1.
In addition to working with Sony during his time at Rubenstein, Lawson also worked with Paramount Pictures, News Corp., the NFL, Tribeca Enterprises/Tribeca Film Festival, the NYC Marathon, and Tishman Speyer. Prior to Rubenstein, Lawson was a deputy press secretary for New York City Mayor Michael Bloomberg.
Jean Guerin will remain in place as senior vice president, media relations, Sony Pictures Entertainment, reporting to global marketing and distribution chief Josh Greenstein. Sony Pictures Television Communications exec VP Paula Askanas also will not report to Lawson.