The family film from “Wallace and Gromit” creator Aardman Entertainment brought in a modest $852,000 from 2,320 locations in its first day of release. The low numbers mean that the film should bring in between $5 million and $6 million over its first five days in theaters. It had been expected to make $8 million over that period.
Lionsgate is distributing the picture, having paid roughly $2 million for the rights along with promotion and advertising costs. A source close to the studio pegs break-even at approximately $15 million.
The film centers on a sheep who goes to the city in search of the injured farmer who cares for his flock. The strong reviews could help the film find its audience, particularly if word of mouth is strong.
It has lots of competition at the box office this weekend. Fox is opening “Fantastic Four,” Sony has the comedy “Ricki and the Flash” and STX Entertainment is fielding thriller “The Gift.” “Mission: Impossible — Rogue Nation” is also expected to put up big numbers in its second week of release.
Correction: The initial version of this story used earlier box office estimates. It has been updated to reflect the final numbers.