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‘Seventh Son’ a Distant Second to ‘American Sniper’ on Home Video Charts

Epic fantasy fails to dislodge 'American Sniper' from No. 1 spot

Universal Pictures’ “Seventh Son,” the ambitious fantasy starring Jeff Bridges and Julianne Moore that was panned by critics and died at the box office, debuted in distant second place on the national home video sales charts the week ending May 31.

The film, which earned less than $18 million in U.S. theaters against an estimated budget of $95 million, was outsold by a nearly four-to-one margin by Warner’s “American Sniper,” which held onto the No. 1 spot for the second consecutive week on both the Nielsen VideoScan First Alert chart, which tracks total disc sales, and Nielsen’s dedicated Blu-ray Disc chart.

But Universal could take solace in the fact that consumer demand remained high for the kinky, sexually charged “Fifty Shades of Grey,” which in its fourth week of release remained in the top five in the No. 3 spot.

Anchor Bay’s family-friendly “Paddington” slipped a notch to finish at No. 4 on both charts, while the No. 5 spot on the overall disc sales chart went to 20th Century Fox’s “Taken.” Universal’s “Jurassic Park,” fueled by anticipation over the June 11 theatrical opening of “Jurassic World,” shot up to No. 5 on the Blu-ray Disc sales chart and No. 10 on First Alert.

Universal’s “Jurassic Park Collection” moved up to No. 8 on the overall disc chart, and No. 14 on the Blu-ray Disc chart.

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In the week’s biggest drop, Paramount’s “Hot Tub Time Machine 2” finished at No. 20 after debuting at No. 4 the previous week.

Nielsen data shows that “Seventh Son” generated 51% of its total unit sales from the Blu-ray Disc edition, compared to 41% for “American Sniper” (down from 44% its first week in stores)

On Home Media Magazine’s rental chart for the week, the No. 1 spot went to Universal’s “The Boy Next Door,” which came off its 28-day holdback from Redbox.

“Taken 3,” the previous week’s top rental, slipped to No. 2, while “Seventh Son” debuted at No. 3.

Rounding out the top five: “Hot Tub Time Machine 2” at No. 4, down from No. 2 the previous week, and Sony Pictures’ “The Wedding Ringer” at No. 5, also down two spots from the prior week.

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.


Top 20 Nielsen VideoScan First Alert chart for the week of 5/31/15:

  1. American Sniper
  2. Seventh Son (new)
  3. Fifty Shades of Grey
  4. Paddington
  5. Taken 3
  6. Big Hero 6
  7. Pitch Perfect
  8. Jurassic Park Collection
  9. Sons of Liberty (new)
  10. Jurassic Park
  11. The Hobbit: The Battle of the Five Armies
  12. The Loft (new)
  13. Despicable Me 2
  14. Strange Magic
  15. Interstellar
  16. Cut Bank (new)
  17. Black or White
  18. The Boy Next Door
  19. Space Jam
  20. Hot Tub Time Machine 2


Top 10 Home Media Magazine rental chart for the week of 5/31/15:

  1. The Boy Next Door
  2. 2. Taken 3
  3. Seventh Son (new)
  4. Hot Tub Time Machine 2
  5. The Wedding Ringer
  6. The Gambler
  7. The Cobbler
  8. Paddington
  9. Mortdecai
  10. Unbroken

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