SAG-AFTRA Staying on Miracle Mile for Another Decade (EXCLUSIVE)

SAG-AFTRA will stay at its Miracle Mile headquarters for at least another decade in a deal that has renamed the building as SAG-AFTRA Plaza.

The new name — which replaces the Museum Square moniker — is being unveiled Thursday with a dedication ceremony that includes SAG-AFTRA president Ken Howard, SAG-AFTRA national executive director David White, SAG Foundation president JoBeth Williams, Los Angeles Councilman Tom LaBonge and Jerome Snyder of Oschin Snyder Partnership, which owns 5757 Wilshire Blvd.

The renaming also includes a 46-by-40-foot rendering of the guild’s year-old logo.

SAG has occupied the building since 1993, while AFTRA moved in four years later. The performers unions merged in 2012.

“It is a location that has served us well as a national headquarters over the years,” White told Variety. “It is centrally located for a significant percentage of our members, and there is a lot of exciting development in the area so it’s a good short- and long-term locale for us. Given our competitive lease arrangement, it was truly a no-brainer for us to stay here, particularly since we obtained the naming rights to the building at no additional cost.”

White noted that following the merger in 2012, the union had considered finding a new location but decided to stay after a thorough review. He said the building can accommodate all the guild’s needs with its large boardrooms, membership lobby, new SAG Foundation offices on the top floor and the SAG-AFTRA Credit Union offices.

The lease agreement, signed last year, combined the two legacy leases of AFTRA and SAG into one and extended it to 2026. That agreement includes naming rights and what the union called a “highly competitive” rate per square foot and a “generous” tenant improvement allowance.

Commercial real estate brokers Cushman & Wakefield administered the deal.

Williams noted that the SAG Foundation Los Angeles offices have been relocated to the 10th floor, which includes casting and branding workshops for members and BookPALS training.

The building opened in 1948 as Prudential Square, home to the western office of Prudential Insurance Co. It was designed by architects Walter Wurdeman and Welton Becket and was the tallest and largest privately owned building in the city when it opened. A piece of the Rock of Gibraltar — the symbol of Prudential — is located in the ground floor lobby.

Prudential moved to a larger location in 1982 and the building was renamed Museum Square.




More Biz

  • Bert Salke and Jennifer Salke

    Feds Looked Into Amazon Studios Chief Jennifer Salke in College Admissions Scandal

    Federal investigators looked into Amazon Studios chief Jennifer Salke and her husband, Fox 21 Television Studios president Bert Salke, as they conducted a sprawling probe of cheating in elite college admissions, a source close to the case told Variety. It does not appear, however, that prosecutors will charge the Salkes in the case. The Salkes [...]

  • Variety Cord Cutting Placeholder Cable

    Big Blackout Looms as CBS, AT&T Go Down to Wire on Renewal Talks

    A blackout affecting CBS stations in major markets throughout the country looms as CBS and AT&T executives go down to the wire on negotiations for a retransmission consent deal covering 28 O&O stations. The sides have sparred publicly during the past few days as 11 p.m. PT Friday expiration of the previous contract approached. AT&T [...]

  • Contract Placeholder Business WGA ATA Agent

    ICM Responds to WGA Packaging Lawsuit: Claims are 'Baseless' and 'Absurd'

    ICM Partners has asked a judge to dismiss the lawsuit filed against four major talent agencies by the Writers Guild of America as part of the larger war between agencies and the guild over packaging fees on TV series and movies. The guild sued ICM, CAA, WME and UTA in California state court in April, [...]

  • New York City NYC Placeholder

    CityFM Podcast Takes a Deep Look at New York’s Music Scene (Listen)

    First among the many projects listed at the beginning of New York Music Month in June was a WNYE radio show and podcast called CityFM that promised to “explore the city’s music culture, emerging artists and trends, and upcoming events told through the lens of what’s happening around the city in Summer 2019.” And while [...]

  • Live Nation Logo. (PRNewsFoto/Live Nation)

    Live Nation Confirms Placing Tickets Directly on Secondary Market at Artists’ Request

    Representatives for Live Nation, the world’s largest live-entertainment company and owner of Ticketmaster, confirmed that it bypassed conventional channels and directly placed thousands of concert tickets on the secondary market upon artists’ request, in an article published in Billboard. In a statement shared with Variety, the company acknowledged that it has facilitated the transfer of [...]

  • Costume designer Michele Clapton

    Costume Designers Fashion a Plan to Fight for Pay Parity in Upcoming Contract Talks

    The Costume Designers Guild Local 892 is gearing up to fight for pay equity in its 2021 contract negotiations with the Alliance of Motion Picture and Television Producers, establishing a pay-equity committee to raise awareness of the scale disparity between the mostly female CDG membership and the mostly male membership of the Art Directors Guild Local [...]

More From Our Brands

Access exclusive content