Scooter Braun would prefer you not refer to him as “Justin Bieber’s manager.” He is that, of course, but he’s also a producer with a growing foothold in film and TV. CBS series “Scorpion,” returning Sept. 21, was one of the highest-rated new shows of last season, and his film version of “Jem and the Holograms,” due Oct. 23, has fans atwitter.
When did you decide to expand into film and TV?
I never wanted to be just a music guy; I wanted to be a part of the overall entertainment business. I read a book about how David Geffen started in music because that was the fastest way to get to everything else, so that was my plan.
What can we expect from “Jem”?
It’s a great family film. Girls are going to absolutely love it. It’s funny, it has heart, and as a new dad, it’s very emotional.
What’s your strategy as you expand into new areas?
When you go in with an arrogant attitude of, “I’ve been successful here, so I’m gonna be successful there,” I think you fail. I’m going to study, and be the same rookie I was in music years ago.
How’s season two of “Scorpion” coming along?
We want to make sure we take the suspense up to a different level this season, but the heart of the show is about people belonging somewhere. Everyone has that sense of, “Where do I belong?” That heart and soul is what makes the show so popular.
