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Documentary “Winning: The Racing Life of Paul Newman” will play across the U.S. in limited engagement after acquiring sponsor TrueCar Inc., it was announced Wednesday.

Radio personality Adam Carolla, who directed the doc along with Nate Adams, partnered with the Web-based car-buying marketplace to host special screenings of the film in 10 cities ahead of its May 22 screening at the Imax Theater Indiana State Museum for the Indy 500. The film had its world premiere in Hollywood in April.

“The folks at TrueCar are almost as excited about racing as I am,” Carolla said in a statement. “They’ve been a great partner with us in a documentary that honors Newman’s amazing career in racing.”

The doc follows Newman’s passion for cars and racing, including footage of Newman on the track along with interviews with actors Joanne Woodward, Robert Redford and Patrick Dempsey. Racers Mario Andretti, Michael Andretti, Sebastien Bourdais and Graham Rahal also give interviews in the film.

Jay Leno, comedian and car collector, also appears in the film. “This is the best racing documentary I’ve ever seen,” Leno said in a statement.

Nissan Motor Co. and Spyder apparel join TrueCar as presenting sponsors for the doc. TrueCar also donated to Newman’s Racing for Cancer initiative.

“Paul Newman was an American icon whose life and work exemplified truth and genuine character,” said Scott Painter, TrueCar’s chief executive officer and co-founder, in a statement. “We share his passion for autos and it’s an honor to be involved with this project in such a big way.”

Full list of screenings:
Atlanta, GA: Plaza Theater, May 8-14
Boise, ID: The Flicks Boise, May 8-14
Cleveland, OH: Tower City Cinemas, May 8-14
Denver, CO: The Kress Cinema, May 8-14
Detroit, MI: Cinema Detroit, May 8-14
Los Angeles, CA: Laemmle’s NoHo 7, May 8-14
Millerton, NY: The Moviehouse, May 8-14
Philadelphia, PA, The Roxy Theater, May 8-14
Seattle, WA: Dragonfly Cinema, May 8-14
Tampa, FL: Cinema 6, May 8-14
Indianapolis, IN: IMAX Theater Indiana State Museum, May 22