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Paramount Promotes LeeAnne Stables to Marketing-Licensing Presidency

Paramount Pictures has promoted veteran executive LeeAnne Stables to the post of president of worldwide marketing partnerships and licensing.

She has handled deals for the “Transformers, “Star Trek” and “Mission: Impossible” franchises and other films with deals with General Motors, McDonalds, BMW, Nokia, Audi, Oreos, American Airlines, Pizza Hut and Dodge. The new title includes managing key corporate brand relationships in theatrical and home media windows, film integrations and studio licensing.

Stables joined Paramount in 2005 as head of global theatrical promotions and assumed additional responsibility in 2010 running the studio licensing division. She has worked on integrations with top brands for the studio’s films, ramped up licensing efforts in support of Paramount’s new animation division and built the studio’s merchandising profile in China.

“We are pleased to have her continue leading our initiatives with corporate brand partners, and now the important expansion of our studio licensing activities around the globe,” said vice chairman Rob Moore.

Stables is developing global licensing and partnership programs in support of Paramount Animation’s “Monster Trucks” as well as the sequels to “Zoolander,” “Star Trek” and “Transformers.”

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