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Paradigm Talent Agency has unveiled its new logo as part of a rebrand following sustained expansion.

The new logo and the agency’s branding strategy includes the agency’s full formal name — Paradigm Talent Agency, instead of the abbreviated Paradigm, which has been its moniker until now. But it continues to use the color orange.

The new logo was created by Los Angeles design studio YYES in collaboration with Paradigm Talent Agency and its partner agency AM Only.

Paradigm ascribed the expansion to organic growth, strategic acquisitions and the influx of strong veteran agents and their clients.

Paradigm has more than 150 agents in its offices in Los Angeles, New York, Monterey, Nashville, Austin and London.