NASCAR Teams With Eugenio Derbez for Comedy Film

NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature.

A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects.

NASCAR’s cachet among Latinos has grown in recent years as drivers such as Cuban-American Aric Almirola and Mexican Daniel Suarez have triumphed in both the NASCAR Sprint Cup series and NASCAR XFINITY series. Derbez raced competitively in Mexico and has a deep passion for the sport.

Derbez helmed, co-penned and toplined “Instructions Not Included,” the most successful Spanish-language release ever in the U.S., which grossed $44.5 million. Benjamin Odell, partner of Derbez’s LA-based production company, 3Pas Studios, will serve as producer of the comedy along with Derbez.

Zane Stoddard, VP of NASCAR’s entertainment, marketing and content development division, will serve as executive producer.

Other Latino-themed series includes a reality docuseries on Hispanic drivers in partnership with Cuban-American thesp-model William Levy.

As it gears up more original content, other NASCAR projects include:

* A NASCAR-themed scripted TV drama series in collaboration with producers Mark Burnett and Roma Downey, whose credits include “The Bible,” “The Voice,” “Shark Tank” and “Survivor.”

* “American Speed: The True Story of NASCAR,” an in-depth docuseries on the history of NASCAR to debut on CMT in early 2016. NASCAR has partnered with Stephen David on the project, which will combine archived footage with historical reenactments. Star race track driver Dale Earnhardt, Jr. will narrate the series.

* “I Am Dale,” an original doc that premiered on Spike TV on March 2. Doc featured in-depth interviews with some of the biggest names in racing, with highlights from Earnhardt’s greatest moments on the track, and rare footage of his life off the track.

More Film

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • Ryan Reynolds'Deadpool' panel, Comic-Con International, San

    Ryan Reynolds Wants to Explore Deadpool's Bisexuality in Future Films

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (9243328q)From

    Jonathan Gold, Pulitzer Prize-Winning Restaurant Critic, Dies at 57

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • Johnny Depp Amber Heard

    Johnny Depp, Amber Heard Appear Moments Apart at WB's Comic-Con Panel

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

  • Patty Jenkins, Chris Pine and Gal

    'Wonder Woman 1984' Team Talks '80s Setting, Chris Pine's Resurrection

    NASCAR is amping up its commitment to original content by teaming up with Mexican helmer-thesp Eugenio Derbez on a comedy feature. A partnership between one of Mexico’s most powerful stars and one of the biggest brands in sports dovetails with the motorsports company’s overall original content strategy, which includes more Latino-themed projects. NASCAR’s cachet among […]

More From Our Brands

Access exclusive content