Alchemy has been selected as the new brand name for Millennium Entertainment, five months after a management team led by CEO Bill Lee and Virgo Investment Group partnered to acquire the catalog assets and distribution platform from a consortium of investors.
The company’s first release under the Alchemy name will be “The Humbling,” starring Al Pacino, Dianne Wiest and Greta Gerwig, opening Jan. 23. Barry Levinson directed “The Humbling,” based on the novel by Philip Roth and centered on an aging actor who has an affair with a lesbian woman half his age at a secluded country house in Connecticut.
“Our new brand name encapsulates our culture, our ambitious mission, and our dedication as a company to working with leading filmmakers and producers to create and deliver the finest content,” Lee said.
Alchemy said it represents 75% of all independent titles sold at Target and is the leading supplier of independent media content to digital platforms including iTunes, Netflix and VOD. The company owns a catalog of 665 film titles and has ongoing distribution agreements with PBS Distribution, Classic Media, nCircle, eOne, Magnolia, MPI Home Media, FUNimation, Well Go, Music Box Films, Inception, Gravitas Ventures and Hammer Horror.
Under the Millennium Entertainment brand, the company had released “Fading Gigolo,” “Rampart,” “Bernie,” “What Maisie Knew” and “Elsa and Fred.”