DreamWorks Animation Branding Chief Michael Francis Stepping Down

Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday.

Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO Jeffrey Katzenberg and president Ann Daly.

The Glendale-based toon-maker also announced that the company’s head of consumer products, Jim Fielding, will now also oversee DreamWorks’ licensing and franchise management businesses. He will report directly to Daly.

In a joint statement, Katzenberg and Daly praised Francis for building “a strong internal organization, led by Jim Fielding and others, that will enable us to
drive growth in these keys areas in the future.” Francis deemed himself excited about returning to his own business ventures, while also advising DreamWorks.

DreamWorks has been positioning itself to recover from a series of underperforming films that forced writedowns, the layoffs of hundreds of employees and the sale (and lease back) of its campus in Glendale.

The company’s top executives also took substantial pay reductions. A filing earlier this year showed that Francis had his pay reduced from $6.1 million to $3.2 million in 2014 after he did not receive a cash incentive that he got in 2013. A new SEC document shows that Francis will be paid $300,000 a year for two years in his consulting role.

 

 

More Film

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • Ryan Reynolds'Deadpool' panel, Comic-Con International, San

    Ryan Reynolds Wants to Explore Deadpool's Bisexuality in Future Films

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (9243328q)From

    Jonathan Gold, Pulitzer Prize-Winning Restaurant Critic, Dies at 57

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • Johnny Depp Amber Heard

    Johnny Depp, Amber Heard Appear Moments Apart at WB's Comic-Con Panel

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

  • Patty Jenkins, Chris Pine and Gal

    'Wonder Woman 1984' Team Talks '80s Setting, Chris Pine's Resurrection

    Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly three years overseeing the company’s branding, licensing, consumer products and franchise management efforts. He will continue on as a consultant, according to the announcement by CEO […]

More From Our Brands

Access exclusive content