Michael Bay’s 451 Media Group Launching Interactive Publishing Arm

Michael Bay’s 451 Media Group is launching an interactive publishing division to offer content from printed graphic novels with digital video.

The graphic novels will debut at New York Comic-Con in early October, with 451 Media offering a sneak peak of the content on Machinima.

The creators for 451’s graphic novels include Scott Rosenberg (“Con Air”), Skip Woods (“Wolverine”), George Pelecanos (“The Wire”), Mark Mallouk (“Black Mass”), Clay McLeod Chapman (“The Avengers”) and Peter and Paul Williams (vfx for “Avatar,” “The Avengers”).

451 Media is touting Touchcode technology from T+ink to span print and digital worlds, in which ink used in the printing process of graphic novels published by 451 will unlock access to exclusive content on users’ touch-screen-enabled mobile and tablet devices.

“We discover great stories by way of our team of top-notch writers, screenwriters and authors and then work with our technology partners to turn those stories into truly immersive entertainment experiences,” 451 Media CEO Doug Nunes said.

Bay co-founded 451 Media with Nunes and with John and Anthony Gentile, the creators of brands such as Micronauts, Visionaries, Sky Dancers and Power Glove.

Bay directed all four “Transformers” films.

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