×
You will be redirected back to your article in seconds

Market Basket Documentary Launches at Boston Film Festival

The Boston Film Festival will host the first public screening of the documentary “We The People: The Market Basket Effect” on Sept. 20.

The film tells the story behind the six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014 in support of ousted CEO Arthur T. Demoulas, who had been removed by his cousin, Arthur S. Demoulas, the majority shareholder in the company. The CEO was reinstated after Market Basket customers and the 25,000 employees successfully enforced the boycott of the 71-store regional chain, leading to a leveraged buyout of the company.

Arthur T. Demoulas contended that employees, managers and customers were members of a common enterprise and the chain became known for loyal employees, community involvement and reasonable prices.

The film is produced by New Hampshire natives Nick Buzzell and Mike Buzzell, former New Line Cinema executive Robert “Bobby” Friedman and Ted Leonsis, Chairman of SnagFilms. Friedman is also CEO of Bungalow Media.

Michael Chiklis narrates the film. Chiklis and Leonsis grew up in Lowell, Mass., and the latter was a bagger at the Market Basket in that city.

“This film celebrates the incredible resolve of an amazing group of people who had the will and desire to affect change,” Leonsis said. “It truly captures the current national discourse and recounts one of the most relevant stories ever told in America.”

Nick Buzzell told Variety that the producers are planning on a regional roll-out of the film in New England.

“This film shows the true power of the people in an epic battle of the 99% vs. the 1%, as well as the unified loyalty toward a CEO who treats their employees and customers exceptionally well,” he added. “We can’t wait for the rest of the world to witness the strength and passion of this community. This film is something that everyone can relate to in a time of great national discourse, where people are seeking to restore the fabric of the American Dream.”

We The People: The Market Basket Effect” is directed by Tommy Reid, whose credits include “Danny Greene: The Rise and Fall of the Irishman,” “To Kill The Irishman” and “I Know That Voice.”

More Film

  • Lucas (Jonah Hauer-King) and Bella (Amber)

    China's Bona Film Boards Brad Pitt's 'Ad Astra,' 'A Dog's Way Home' (EXCLUSIVE)

    China’s Bona Film Group is co-financing Brad Pitt space adventure “Ad Astra,” one of several films in a strong slate of international movies the company plans to release in the Middle Kingdom over the next year. Bona has also acquired Roland Emmerich’s war spectacular “Midway” and is investing in “A Dog’s Way Home,” the sequel [...]

  • Aquaman 2018

    Film News Roundup: 'Aquaman' Sets Pre-Sales Record

    In today’s film news roundup, “Aquaman” sets a pre-sales record, “Bohemian Rhapsody” hits a milestone, and SAG-AFTRA promotes four executives.  PRE-SALES RECORD “Aquaman” has set a pre-sales record for Atom Tickets, topping “Deadpool 2,” “Avengers: Infinity War,” and “Black Panther.” “Clearly, ‘Aquaman’ has captured the attention of movie fans with its larger-than-life adventure that must [...]

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • The Quake Review

    Film Review: 'The Quake'

    Roar Uthaug’s 2015 “The Wave” revived the pleasures of the 1970s disaster-movie cycle in a form that seemed purer than the never-quite-dead genre’s recent Stateside incarnations — most of which seem to involve Dwayne Johnson in a generic pileup of CGI perils. “The Wave” wasn’t high art, but it was entertainment that delivered some standard [...]

  • The Mule trailer

    Film Review: Clint Eastwood in 'The Mule'

    From Dirty Harry to … dirty grandpa, Clint Eastwood certainly has a type of character that he plays best, and “The Mule” finds him squarely in his comfort zone, appearing as a surly old horticulturalist who, at age 90, has become perhaps the most reliable drug runner for the Sinaloa cartel, evading detection for nearly [...]

More From Our Brands

Access exclusive content