×

‘Magic Mike XXL’ Hawks Girls’ Night Out With Strippers, Themed Cocktails

Moviegoers may want to pack some extra singles if they’re planning to check out “Magic Mike XXL.”

The original “Magic Mike” was a summer breakout when it debuted in 2012, partly because its frequently undressed cast appealed to women and gay men. In the hopes of re-creating the loose and carefree vibe that had customers flocking to the original film, some theaters are offering up themed cocktails and promotional events that they hope will encourage groups of friends to check out Channing Tatum and crew as they shake their moneymakers for a second go around. The film debuts Wednesday.

“It’s just the perfect demographic for us,” said Cinépolis marketing manager Annelise Holyoak. “There’s going to be a lot of excited ladies, but I don’t think any ruckus will break out.”

To encourage that atmosphere, Cinépolis USA is hosting screenings where guests will be greeted by models wearing “Magic Mike” shirts. They’ll get a chance to pose for pictures with the men, who will do double duty, hand delivering specialty cocktails to certain guests.

Cinépolis isn’t alone. Alamo Drafthouse is hosting what it’s dubbing “rowdy” screenings of “Magic Mike XXL” where customers are encouraged to show their appreciation for the man flesh on display onscreen by hooting and cat-calling. In the U.K., the Odeon Cinemas chain will have special Prosecco-fueled screenings of both “Magic Mike” movies that will also feature performances by semi-naked wait staff called “Butlers in the Buff.”

Popular on Variety

At Village Cinemas in Australia, moviegoers can sign up for an event called “flicks with the chicks,” that pairs tickets to “Magic Mike XXL” with glasses of sparkling wine and decadent edibles like chocolate cheesecake and mini-burgers. Stateside, theaters like Studio Movie Grill are offering “Magic Mike” cocktails such as “the Grind,” a DayGlo colored mixed drink that features 1800 Tequila, Mango Rum and other ingredients.

“People are really excited for it,” said Lynne McQuaker, director of alternate programming, public relations and outreach at Studio Movie Grill. “They  are anticipating a really fun girls’ night out.”

Warner Bros., the studio behind the film, has done the best to inflame passions leading up to “Magic Mike XXL’s” premiere. The studio held special screenings in 25 major markets such as New York City, San Francisco, Boston and Denver. In order to attend, audience members entered contests sponsored through restaurants, yoga and spinning classes, and book clubs. In addition to getting to see the movie, they were invited to pre-screening receptions with drinks, manicures and flowers handed to them by scantily clad men.

The idea was to try to heighten buzz for the film. In some cases, stars like Tatum, Matt Bomer, Jada Pinkett-Smith and Joe Manganiello surprised audiences by showing up in the flesh. At other screenings, after the house lights dimmed, male dancers busted out some moves to the strains of “Pony” by Ginuwine.

“We leveraged the aspirational appeal of the main cast, led by men who personify the phrase: ‘women want them and men want to be them,'” said Sue Kroll, president of worldwide marketing and international distribution at Warner Bros. “Our main thrust was to position [the film] as a fun time at the movies for all adult audiences.”

Needless to say, some promotional items won’t be available at every screening. In lieu of Tatum, moviegoers may have to content themselves with a few sips of “the Grind.”

More Film

  • NENT Group to Focus on Scripted

    Scandinavia's NENT Group to Focus on Scripted Content Production, Distribution

    Nordic Entertainment Group (NENT Group), one of Scandinavia’s biggest media groups, is set to reorganise and focus on scripted drama and film production and distribution. The company is looking to bring in a minority equity partner on board to bolster its scripted drama production business. As part of the reorg, NENT Group will divest its [...]

  • Goteborg Film Festival The Gynecological Cinema

    Anna Odell Puts Men in a Gynaecological Chair

    After William Castle’s “Percepto!” or John Waters’ “Odorama,” it seems like the time has come for Swedish provocateur Anna Odell’s “The Gynaecological Cinema Chair” – an interactive experience created specially for this year’s Göteborg Film Festival. A concept that’s more than just an attention-grabbing gimmick, however, as the director behind 2013’s “The Reunion” was quick [...]

  • The-Intruder

    Watch the Trailer from Just Announced Berlin Competition Entry ‘The Intruder’ (EXCLUSIVE)

    MADRID  —  Just minutes after the Berlinale confirmed on Wednesday its selection in main competition, the pedigree producers of Argentine Natalia Meta’s “The Intruder” (“El Prófugo”) have dropped a first teaser-trailer for what has been described as a “pyscho-sexual fantastic thriller.” They have also confirmed more details of one of the buzziest new titles from [...]

  • Roman Polanski’s ‘An Officer and a

    Roman Polanski’s ‘An Officer and a Spy’ Leads Cesar Awards Nominations

    Roman Polanski’s “An Officer and a Spy” is leading the race for the Cesar Awards, France’s top film honors, with 12 nominations, followed by Ladj Ly’s Oscar-nominated “Les Miserables.” “An Officer and a Spy” earned nominations for best film, director, actor (Jean Dujardin), cinematography, set design, costume and music, among others. Although he’s been at [...]

  • Berlin Competition Lineup Features Kelly Reichardt,

    Berlin Film Festival Competition Lineup Revealed: Sally Potter, Kelly Reichardt, Eliza Hittman, Abel Ferrara

    The Berlin International Film Festival has unveiled its 2020 line-up, with 18 films playing in competition from directors such as Abel Ferrara, Sally Potter, Christian Petzold, Hong Sangsoo, Kelly Reichardt and Eliza Hittman. Abel Ferrara’s Willem Dafoe starrer “Siberia” is a world premiere in competition, as is Sally Potter’s “The Roads Not Taken.” Among the [...]

  • Amy Ryan appears in Lost Girls

    'Lost Girls': Film Review

    It’s exciting, and fascinating, to see a great director of documentaries try his or her hand at a dramatic feature, since in theory the essential skill set should all be there. The best documentarians possess an acute visual sense, and they are all, of course, potent storytellers. Yet for every attempt at this sort of [...]

  • "Jojo Rabbit" and "Schitts Creek" Win

    'Jojo Rabbit,' 'Masked Singer' and 'Maleficent' Win Top Honors at Costume Designers Guild Awards

    The Costume Designers Guild handed out its trophies for the 22nd annual CDG Awards with “Jojo Rabbit” and “Maleficent: Mistress of Evil” receiving top honors among the costumers. In the TV category, the hit “The Masked Singer” and designer Marina Toybina beat out reigning designer Zaldy (“RuPaul’s Drag Race”) for excellence in variety, reality-competition, live [...]

More From Our Brands

Access exclusive content