Multi-platform production executive Seth Laderman has been named executive vice president and general manager of the previously announced Comic-Con International subscription video-on-demand service.
The new platform is planned for a launch in the first quarter, according to an announcement Wednesday by the channel’s operators Lionsgate and Comic-Con International.
Laderman will team with Comic-Con for programming the service’s content, including original short-form content created exclusively for the channel’s subscribers, films and television series from Lionsgate and other studios designed to appeal to Comic-Con’s fans as well as exclusive archived footage from Comic-Con’s 45-year history. The SVOD service is aimed at expanding the event into a year-round online experience for fans and new audiences.
“We intend to differentiate our service through the depth and diversity of its content, the quality of its curation and the joys of discovering its rich mix of programming,” said Lionsgate president of worldwide television & digital distribution Jim Packer. “Seth is ideally qualified to create a line-up that delights fans and newcomers alike with a combination of beloved treasures, thrilling discoveries and unique original content designed exclusively to satisfy our audiences.”
Laderman was head of production for Legendary Digital and Nerdist Industries, helping to spearhead the digital growth of Nerdist Industries, where he helped lead the transformation of Chris Hardwick’s start-up podcast and website into a worldwide distribution platform with over 20 million monthly active users. He also oversaw the Nerdist Podcast Network encompassing more than 30 different podcasts with programming seven nights a week.
He additionally helped launch “All Star Celebrity Bowling” on AMC, “Nerdist News” on the SyFy Network, “Justin Willman’s Magic Meltdown” on Comedy Central, “The Doctor Who 50th Anniversary Live Show” on BBC America and the upcoming reboot of Electra Woman and Dyna Girl in partnership with Fullscreen.
Laderman subsequently headed content operations as senior VP for the newly launched Legendary Digital Networks after Legendary Pictures acquired Nerdist and oversaw Amy Poehler’s “Smart Girls at the Party” and Felicia Day’s “Geek & Sundry” in addition to Hardwick’s Nerdist Industries.
“This is a world I know and love, a community I appreciate and respect,” Laderman said. “I’m thrilled to embark on this adventure with Lionsgate and Comic-Con International, two of the boldest, most innovative and visionary brands in fan culture.”