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Lionsgate has hired veteran executive Joanna Massey for the newly created position of VP of corporate communications and investor relations.

She will work closely with Lionsgate’s executive team as a corporate spokesperson; help develop and implement corporate media strategies and messaging; assist with investor relations and management presentations; and collaborate on theatrical publicity initiatives.

Massey reports to Peter Wilkes, senior VP for executive communications and investor relations, and to Julie Fontaine, exec VP of worldwide publicity for the motion picture group, on corporate theatrical publicity.

She has headed corporate media relations initiatives at UPN and the Hub Network and was the lead communications executive for CBS Mobile and CBS.com. She began her career at the PR agency Fleishman-Hillard.

“Joanna has earned a reputation as an experienced communications executive for major entertainment companies, an innovative media strategist and a skilled spokesperson with strong industry relationships,” Wilkes said. “With Lionsgate’s evolution into a global content leader, she brings needed depth to our staff and will be invaluable in helping to articulate corporate strategic initiatives and communicate the strengths of our individual businesses.”