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John Larroquette, John Rhys-Davies and Karina Lombard are starring in independent drama “Camera Store,” which started shooting Monday in New Orleans, Variety has learned exclusively.

Scott Marshall Smith, writer on “When the Game Stands Tall,” is directing from his own script. Smith is also producing with partners Robert Peterson, Albert Dickerson III and Nicholas Cafritz, the first production under the group’s Provocator banner.

Larroquette and Rhys-Davies are portraying bickering salesmen at a camera store in a suburban New York mall on Christmas Eve 1994 while Justin Lieberman is playing a rich kid sent to help with the holiday rush. Larroqeutte’s character inflicts anger and frustration at the course his life has taken on anyone who crosses his path.

Lombard portrays a pizza parlor owner whose hard work and self-made success over 20 years embodies the American Dream and Maddie McCormick plays a 16-year-old runaway.

Filming is taking place in the Esplanade Mall in Kenner, La., about ten miles from downtown New Orleans.

Larroquette currently stars in the TNT series “The Librarians” and in “The Brink” for HBO. Rhys-Davies is best known for the “Lord of the Rings” trilogy and stars in MTV’s “The Shannara Chronicles.”

Lombard is known for her roles in “The L Word,” “Rescue Me,” and “The 4400.” Lieberman executive produced and co-starred in the fantasy comedy film “The Better Half.”