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Jason Segel is in talks to join Hugh Jackman and Rooney Mara in “Me and Earl and the Dying Girl” helmer Alfonso Gomez-Rejon’s “Collateral Beauty.”

The deal is still in nascent stages. The film, written by Allan Loeb, got buyers excited at the Cannes Film Festival, with PalmStar Media outbidding all suitors. PalmStar will be fully financing in conjunction with its partner Merced Capital.

Gomez-Rejon is on board to direct, with Loeb and Anonymous Content’s Michael Sugar and Bard Darros producing. Palmstar CEO Kevin Frakes and Anthony Bregman will exec produce.

The story follows a New York advertising executive who experiences a deep personal tragedy. His colleagues devise an unconventional means of breaking him out of his depression, which works, but not in a way that anyone imagined.

Principal photography is expected to start in the fall.

Known more for his comedic roles on the show “How I Met Your Mother” and film “I Love You, Man,” Segel has been showing more dramatic range of late with his most recent pic, the David Foster Wallace movie “The End of the Tour,” which earned him some of the best reviews of his career.

He is repped by WME and Abrams Entertainment.