The interactive digital realm will allow audiences to explore the picturesque, fictional Pandora off-screen, bridging the “physical and digital worlds.”
“With ‘Avatar,’ we created a world that people want to immerse themselves in,” said Lightstorm president Jon Landau, who’s also an “Avatar” producer. “A powerful — and crucial — way for us to provide fans the ability to continue to do that is through an immersive digital experience. Through our partnership with HP, we will create an entirely new paradigm for how you expand and grow a story world.”
HP will provide key technology services in four areas: cloud management, security, data capture and personalizing.
The upcoming three “Avatar” sequels will be released in December 2017, 2018 and 2019. “Avatar” is the highest-grossing movie of all time, having hauled in $2.8 billion worldwide.
“This digital experience will connect all aspects of the ‘Avatar’ franchise to make it easy for our fans around the globe to really engage with our world and its themes and, if they want, become part of the story,” Landau said.