You will be redirected back to your article in seconds

‘It Follows’ Expanding in Theaters After Big Weekend, VOD Release Delayed

After a very promising first weekend in theaters, Radius-TWC has opted to delay the planned March 27 video-on-demand release of horror pic “It Follows” in favor of a wide theatrical expansion over the next two weekends.

“The movie is performing big, so we are going to chase it,” said David Glasser, chief operating officer of the Weinstein Co.

It Follows” opened last weekend with a surprising $160,089 at four theaters — two in Los Angeles and two in New York. It will move into about 40 theaters on Friday and more than 1,000 theaters on the following Friday, Glasser said.

Glasser did not disclose the date of the VOD release. But the list of theaters showing “It Follows” includes a pair of AMC multiplexes, which indicates that the date won’t come within the next few weeks.

Major chains such as AMC continue to strongly oppose VOD releases while a film is playing theatrically.

“The Weinstein Company made a smart decision,” said Patrick Corcoran, a spokesman for the National Association of Theaters Owners told Variety. “We are in favor of exploiting theatrical opportunities to the fullest. We are in favor of exploiting every window to the fullest. It’s good to see that TWC understood that a short or simultaneous VOD window limited the earnings potential of ‘It Follows.’”

“It Follows,” directed by David Robert Mitchell from his own script, premiered at the Cannes Film Festival last year. Variety’s Peter Debruge said, “This stylish, suspenseful chiller should significantly broaden Mitchell’s audience without disappointing his early supporters in the slightest.”

“It Follows,” which has a 95% fresh rating on Rotten Tomatoes, centers on teens pursued by a deadly presence after they’ve engaged in sex. Maika Monroe, Keir Gilchrist, Daniel Zovatto and Jake Weary star.

The film was produced for under $2 million by Animal Kingdom, Northern Lights Films and Two Flints.

Radius-TWC was set up to handle specialty titles with a VOD component. Its top grosser came in 2013 with “Twenty Feet from Stardom” at $4.9 million, followed by last year’s “Snowpiercer” at $4.5 million.

The label has scored back-to-back wins for the best documentary Oscar with “Twenty Feet From Stardom” and “Citizenfour.”


More Film

  • Lisa Borders Time's Up

    Time's Up President Lisa Borders Resigns

    Lisa Borders has resigned as president of Time’s Up, she and the organization announced on Monday. Borders is resigning due to family issues, she said in a statement. Time’s Up COO Rebecca Goldman will now serve as interim CEO. “As Time’s Up continues to grow, I am proud of the work I have done to [...]

  • Keira Knightly as "Rachael Morgan" in

    Film Review: Keira Knightley in 'The Aftermath'

    Less widely seen (and acclaimed) than it deserved to be, James Kent’s debut feature “Testament of Youth” was one of the great recent love-in-wartime dramas, translating the intimate romance and sprawling human tragedy of Vera Brittain’s WWI memoir with a grace and heft worthy of its David Lean allusions. Four years on, it’s not hard [...]

  • Inside Amazon's New Feature Film Strategy

    Amazon's New Film Strategy: Straight-to-Service Titles and Starry Sundance Buys

    It was close to midnight when Amazon Studios chief Jennifer Salke got the text. The company had failed in its quest to acquire “Brittany Runs a Marathon,” a body image dramedy that captivated Salke when she saw it at Sundance. A sales agent on the project messaged her to say that a competitor offered a [...]

  • Alfonso Cuaron71st Annual Writers Guild Awards,

    Alfonso Cuarón on Academy's 'Inevitable' Reversal on Televised Oscar Categories

    Alfonso Cuarón isn’t exactly surprised that the Academy reversed its decision and will now air all the Oscar categories during the live show on Sunday. Feb. 24. Calling the decision “inevitable,”Cuarón tells Variety that he thinks the Academy should take things even further. “Let’s stop calling them technical categories!” he told Variety on Sunday night [...]

  • TorinoFilmLab Announces Selections for 2019 ScriptLab

    TorinoFilmLab Announces Selections for 2019 ScriptLab (EXCLUSIVE)

    The TorinoFilmLab has announced the 20 feature projects and five story editor trainees who have been selected to take part in the 2019 edition of ScriptLab, an initiative focused on the development of fiction feature film scripts in early development stage. Beginning in March, this year’s participants will team up with filmmakers from around the [...]

  • Alita Battle Angel

    North American Box Office Declines From Last Year With Weak Presidents Day Weekend

    “Alita: Battle Angel” easily won a tepid Presidents Day weekend with a $34.2 million at 3,790 North American locations, estimates showed Monday. Overall domestic moviegoing for 2019 has plunged 22.1% to $1.24 billion as of Monday, according to Comscore. That’s $350 million below the same date a year ago and the lowest figure at this [...]

More From Our Brands

Access exclusive content