In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, four movies backed by the largest estimated TV ad budgets return for the second week in a row, while the bottom of the list features a debut.
Warner Bros. is No. 1 with the adventure drama “In The Heart Of The Sea,” moving up a position from our previous chart. With an estimated ad spend of $5.24 million on 626 national airings across 45 networks, the majority of the ads appeared on CBS, followed by ABC and NBC.
Coming in second is Warner Bros. again with the “Rocky” spin-off “Creed,” backed by $4.75 million in TV ad spending for 618 national airings across 45 networks. The majority of the ads appeared on FOX, followed by NBC and CBS. Warner Bros. is also in third place with the historical drama “The 33,” with $4.75 million spent on 1,222 national airings across 50 networks. CBS, NBC and ESPN, in that order, led the way with the most “The 33” ads aired.
Columbia Pictures’ “The Night Before” holds steady on the list at No. 4, backed by $3.88 million in TV ad spending. The Christmas comedy had 838 national airings across 30 networks led by FOX, Comedy Central and AMC.
Debuting at No. 5 is Lionsgate’s “The Hunger Games: Mockingjay – Part Two,” with $3.6 million spent on 763 national ad airings across 30 networks. The majority of the spots were shown on NBC, followed by FOX and CBS.
Overall, the movie industry laid out an estimated $46.9 million on TV ads for the week, led by Warner Bros. with 31.9%, Columbia Pictures at 12.7% and Disney Pixar at 8.7%. NBC and CBS collected the majority of the revenue, each with more than $5.8 million from movie-related TV ads, followed by ABC with over $5.3 million and Fox with just over $4 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/09/2015 and 11/15/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.