Imax, Fox Sign First Long-Term, Multi-Picture Deal

Imax Corporation and 20th Century Fox have signed their first long-term, multi-picture deal.

The agreement includes upcoming Fox tentpoles, such as “Deadpool,” “Independence Day Resurgence,” “Maze Runner: The Death Cure” and the untitled Wolverine project.

Their initial four-picture deal covered “The Penguins of Madagascar,” “Exodus: Gods and Kings” and “Taken 3.”

“We are very happy to announce this new global affiliation with Imax and look forward to offering our audiences another choice in their viewing of our movies,” said Paul Hanneman, president of worldwide marketing and distribution, and Chris Aronson, president of domestic theatrical distribution. “We look forward to working with our partners in what is sure to be an exciting and rewarding future.”

Imax is also releasing Fox’s “The Martian” in the U.S., China and select territories for a short theatrical run in late October and early November.

“We are extremely pleased to enter into this strategic alliance with Fox, with whom we have experienced some of our greatest successes,” said Imax CEO Richard L. Gelfond. “Given their exciting upcoming slate, the agreement makes strategic sense for both companies. We are also excited to be able to release blockbusters together in China, which we think could help Imax and Fox expand our footprint in that market jointly.”

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