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Gravitas Ventures has made a series of key hires and promotions to its sales and acquisitions team in advance of the Sundance Film Festival, hiring Griffin Gmelich as senior vice president of sales and business development.

He will oversee sales of Gravitas’ films, documentaries, series and specials across North American video on demand, subscription video on demand, and ad sponsored video on demand platforms as well as television.

Gmelich will also advise on distribution opportunities and film pickups at festivals and will be part of the team representing Gravitas at Sundance.

Gmelich joins Gravitas following three years at Hulu where he led film content acquisitions efforts. Prior to Hulu, Gmelich was the head of domestic sales for Entertainment One, vice president of sales for Universal-Vivendi and held several positions at Warner Home Video in sales and communications.

In addition, Mia Bruno has been promoted to director of acquisitions and Brendan Gallagher has been named senior vice president of business affairs.

In his new role, Gallagher will increase his responsibilities to include international business development. He will also continue to serve as legal point person on Gravitas’ film and platforming licensing.

In her expanded role as acquisitions director, Bruno will primarily be responsible for acquiring twenty films a year for theatrical release. Bruno will also be at Sundance along with Griffin, CEO Nolan Gallagher and Vice President of Marketing Julie Candelaria.

Gravitas’ recent releases include “Ping Pong Summer” with Susan Sarandon, “Felony” with Joel Edgerton and Spike Lee’s “Da Sweet Blood of Jesus.”