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‘Game of Thrones’ to Hit Imax Theaters

HBO and Imax have struck a deal to make “Game of Thrones” the first TV series to grace the theatrical distributors’ big screens.

An exclusive season five trailer, as well as the final two episodes of the fourth season, will get an unprecedented run Jan. 29 through Feb. 5 at 150 theaters in top markets across the U.S.

While the visual spectacle of the HBO hit makes it a natural for the large-screen treatment, “Thrones” will be digitally remastered to fit the Imax format.

Fans will be able to purchase tickets to the special event for an unspecified price on Imax.com in the coming weeks.

“The cinematic brilliance and grand scope of the series is perfect for the Imax format,” said Pamela Levine, chief marketing officer at HBO.  “We are always looking to provide fans with new and exciting ways to experience the show and viewing two key episodes, along with the new trailer, on such an impressive platform makes for a great event.”

Imax has indicated previously its intent to branch out beyond the typical Hollywood fare in search of innovative content distribution opportunities. The company signed a groundbreaking pact late last year with Netflix to get a theatrical day-and-date component of the upcoming “Crouching Tiger, Hidden Dragon” sequel.

“Imax always seeks innovative ways to provide moviegoers a unique and differentiated experience and today’s partnership with HBO and ‘Game of Thrones’ achieves just that,” said Imax CEO Richard L. Gelfond. “This deal also furthers our efforts to offer exhibitors the opportunity to participate in alternative forms of content in a new and exciting way.”

The fifth season of “Thrones” premieres in April.

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