Forrest Lucas, founder and owner of Lucas Oil Products, has teamed with actor-producer Ali Afshar to launch the production company ESX Entertainment.
The new company is touting itself as having the ability to develop, package, finance and produce a slate of inspirational films with commercial appeal.
Afshar’s ESX Productions will fold into the company with a feature film slate that includes the upcoming drama “The Wrong Side of Right,” starring Lea Thompson, James Remar and Jayson Blair; and the coming-of-age story “The Wizard,” starring Jon Voight, William Fichtner and Afshar.
The company also inherits Afshar’s “Born to Race” franchise, which includes the original “Born to Race” feature film and the sequel “Born to Race: Fast Track,” as well as the “Born to Race” TV series currently in development.
ESX will develop, finance and produce three to six projects a year, including feature films and digital/television series.
“For me, venturing into the film business is not about money, glamour or fun,” Lucas said. “It’s about being able to deliver messages and having a viable vehicle to do so. I’ve known Ali for a while and have tremendous respect for his approach and dedication to the business and have faith in him as the leader of ESX.”
In 2006, Lucas Oil purchased the naming rights to the Lucas Oil Stadium in Indianapolis for $120 million over 20 years. Lucas already owns the cable network MAVTV, which airs motorsports programming and “King of the Cage.”
ESX began as an automotive performance and racing team founded by Afshar, who raced for Subaru of America for more than seven years. His film credits include “Three Kings,” “Godzilla” and “The Siege,” while his TV credits include “King of Queens,” “JAG” and “NCIS.”